Online Lifestyle Shopping Platform Maisonette Completed $15 Million A Round Of Financing

Last Thursday, the online lifestyle shopping platform Maisonette announced the completion of the $15 million A round of financing, led by the company's seed wheel investor New Enterprise Associates (hereinafter referred to as "NEA").

The new investors include: Pritzker Group Venture Capital (natural lifestyle brand The Honest Company, Internet men's care brand Dollar Shave Club and Internet mattress brand Casper investors) and Club, and the early investors of American Internet eyewear brand and Internet beauty brand.

Maisonette was launched in March 2017 by veteran Vogue Sylvana Ward Durrett and Luisana Mendoza-Roccia.

The former served as the executive assistant of Anna Wintour, editor in chief of Vogue, and later became a special project director. The latter also served as the administrative assistant of Anna Wintour, and later became an accessory editor.

Maisonette is specially provided for 0-12 year old children

Toys, furniture, home furnishings and equipment, and other categories of quality products, the more than 500 in the world.

Children's brands and boutiques include Bobo Choses, Native, Minnow Swim, Petit Pehr, Caramel, PlanToys and Oeuf and so on.

"We not only provide customers with the best products from all over the world, but also provide a platform for them to develop their businesses, promote their brands and establish targeted connections with customers," said Maisonette co-founder and chief executive officer, Sylvana Ward Durrett.

Maisonette's co-founder and chief operating officer, Luisana Mendoza-Roccia, said: "nowadays, 90% of the novice parents are millennials who are shopping for their children in a completely different way.

When choosing products for their families, they attach more importance to quality and design.

Sylvana Ward Durrett added: "our first year's focus is to build a strong brand and establish a sound supply chain. We are pleased to work with these world-class technology investors to expand our electricity and mobile technology platform and build a strong editorial platform for our audiences."

Tony Florence, managing partner and head of technology investment at NEA, said: "in a short span of a year, Maisonette has grown into a platform with high growth potential and great potential, with loyal customers and brand followers."

About New Enterprise Associates

As one of the largest and most active Vc firm in the world, NEA has profound professional knowledge and emphasis.

The vision is mainly for investment in technology and medical industry.

NEA's investment project is Jet.com, which is purchased by WAL-MART, which is purchased by WAL-MART, as detailed in the report of "gorgeous ambition": WAL-MART's $3 billion 300 million acquisition of Jet, a new supplier of Jet, continue to challenge Amazon online, and Diapers.com, which is bought by Amazon, and the Internet mattress brand Casper. (see "ornate ambition" report: the mattress with the most Internet thinking is really hot, Casper Casper financing $13 million 100 thousand), lifestyle website Goop (see "ornate ambition"): Hollywood actress Gwyneth Paltrow personal lifestyle brand Goop Goop completed $50 million financing, will focus on the development of electricity providers in Europe, and the US high-end fashion business Moda Moda.