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2010 Ningbo Textile Enterprises Accelerate Pformation And Upgrading

2010/10/22 11:23:00 48

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In recent days, relevant leaders of the Ningbo Economic Commission of Zhejiang province have led the team to Shanghai and Jiaxing.

Changjiang Delta

The city has visited Pudong New Area Business Council and Shanghai Bailian Group, and has launched the inspection and invitation work of key quality buyers of the fourteenth Ningbo fair.

Ningbo has entered a new stage with the establishment of a high-end textile and garment industry base and a high-quality customer base to build a high-end platform for China's textile and clothing exhibition industry.

Textile and garment industry

It is a traditional advantageous industry in Ningbo.

Today, Ningbo has formed a large garment industrial cluster with suits and shirts as its leading brands, including fashion women's wear, knitted garments, cashmere garments, casual wear, children's clothing and leather goods.

After several years of rapid development, the textile and garment industry in Ningbo has reached a critical period of development, and the pformation and upgrading has become the inevitable choice.

The Ningbo municipal government has clearly identified the high-end textile and garment industry as the five pillar strategic industries that the city will focus on in the future, and has adopted the Ningbo textile industry readjustment and revitalization action plan.

The plan calls for the promotion of brand construction, expansion of domestic and international markets, and pformation and upgrading of industries with the Ningbo clothing festival and clothing Expo as a platform. It is required that the annual Ningbo garment Festival and clothing exposition be set up as a platform for carrying out the adjustment and revitalization plan. The promotion of independent brands will be highlighted as key points. While stabilizing the international market, we should pay special attention to developing the domestic market, and try our best to seek opportunities for cooperation at home and abroad.

industry

Upgrade to high-end.

It is reported that the Ningbo Clothing Fair has played an important role in supporting the pformation and upgrading of the textile and garment industry.

Last year, the Ningbo Clothing Fair focused on building four platforms: "market expansion, industry revitalization, regional cooperation, brand display" and achieved remarkable results.

This year, they proposed that they will work hard in the main role of "boosting pformation and upgrading of the industry and building a platform for clothing development". We should take the pformation and upgrading of the garment industry as the starting point to create a garment trading platform, and actively promote industrial exchanges, cooperation and pformation and upgrading.

The organizing committee has also made efforts to intensify the integration of the resources of the International Exhibition Industry Association. 26 major international terminals, such as metro, Auchan, and South Korea, have joined the conference.

With the help of the development platform such as the clothing fair, Ningbo textile and garment enterprises have quickened the pace of pformation and upgrading.

According to the Ningbo economic and Trade Commission, there are four new gratifying situations in Ningbo's textile and garment industry this year.

First, traditional brands are internationalized, diversified and fashionable.

For example, YOUNGOR, Shanshan and so on. On the one hand, while insisting on men's formal clothes, they are trying to internationalize through acquisition, buyout, and acting as international brands. On the other hand, they use the resources accumulated in international cooperation to try to independently launch younger and fashionable brand names that are suitable for modern market demand.

The two is the branding of OEM enterprises.

Among them, Shenzhou knitting, shinnu group, fig group, AI Sheng clothing and so on. These enterprises, which are renowned for their export in China's textile and clothing industry, have accumulated abundant funds through international trade, and have also accumulated advanced design and operation management experience of their partners, which initially have all the elements to create their own brands.

Three, the industry is deepening and flattening.

For example, YOUNGOR has also entered the upstream industry, increasing the development of fabrics with independent intellectual property rights, among which hemp technology is the first and leading international in the country.

The four is the extension of manufacturing to commercial circulation.

Shanshan Group jointly works with the Japanese Mitsui real estate company and Itochu Commercial Co., Ltd. to jointly build the Ningbo outlets project, with a registered capital of 210 million yuan for the first time. The main business format is the discount store which operates internationally famous brands. Besides fashionable shopping, it will also be equipped with many functions such as catering, leisure and so on, which is similar to the comprehensive commercial body of large shopping malls.

Not long ago, the Ningbo international clothing and Accessories Fair successfully passed the certification of the International Exhibition Industry Association (UFI). It became the first local convention and exhibition project with UFI certification in Zhejiang province. It is also the first and fourth national clothing exhibition UFI certification project in East China. This has also greatly enhanced the global reputation of the Expo. This year, the exhibition hall of the Expo will be more and the quality customers will be more effective. The high-end platform of Ningbo textile and fashion exhibition is becoming a booster for the pformation and upgrading of Ningbo textile enterprises.