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Huidong Shoe Base Won The Title Of "Leather Characteristic Area".

2010/10/21 14:15:00 37

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Footwear Industry In Huidong

Huidong County of Guangdong province is a famous fashion in China.

Women's Shoes

Production base is Guangdong after Guangzhou and Huadu, the third won the whole country.

Leatherwear

A region characterized by regional honorary titles.

After more than 20 years of development, today's

Footwear industry in Huidong

The scale advantage has been formed, especially the production of women's shoes. The annual production of women's shoes is more than 600 million pairs, accounting for 90% of the annual output of shoes in Huidong, 1/3 of the total number of women's shoes in Guangdong, and 1/7 of the total number of women's shoes in the whole country. Its export market is also widespread in the world, including dozens of countries and regions, including Europe and the United States.

In recent years, in the process of pformation and upgrading, a number of powerful enterprises in Huidong shoe industry have made great achievements in brand building. In the process of building their own brands, the construction of domestic and international market channels is becoming more and more shaped. After years of accumulation, Huidong footwear industry is ushering in a new stage of thick and thin hair.

Supplement:

A few days ago, one of the urban activities of St. Valentine's outdoor footwear company, the "urban hiking challenge challenge (Beijing Railway Station)", launched online registration.

At the same time, Tianlun Tian, a sponsor of outdoor products and equipment in Mount Huangshan international mountaineering competition, is planning to take part in the experience of mountaineering products this season.

With the continuous development of outdoor sports, sales of outdoor products are increasing and consumers are more and more. Outdoor products are increasingly becoming an industry of concern.

Correspondingly, the marketing of outdoor products market has attracted more and more attention.

However, according to the current situation, most of the outdoor brands in China are now faced with the competition for the limited resources and are troubled by the same sponsorship activities.

In the face of the small, multi and miscellaneous domestic sports events and the lack of quality competition, domestic outdoor products are deeply entangled in marketing, and more effective means of promotion are urgently sought.

Based on this, more and more outdoor products in Jinjiang begin to imitate domestic and outdoor outdoor players to try to use new network channels, combined with experiential interactive marketing methods.

But whether these measures can get rid of the embarrassing situation of outdoor marketing, can rapidly expand the awareness and participation rate of outdoor sports and outdoor products, and further promote marketing? We will wait and see!