2013 Spring And Summer How To Stand Out On The Skin Windbreaker

In the middle of March, in the middle of March, the outdoor light and thin windbreaker was listed as the main season for spring and summer. Outdoor brands took it as the main promotion in spring and summer, outdoors "P target=" _blank "href=" http://www.91se91.com/ "clothing" /a "category, using shop posters, outdoor advertising, new media and other means to carry out marketing.

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< p > Pathfinder 2013 spring and summer launched the TREKKING series super light coat. The theme is "light load, ignore the burden" as the theme, and marketing three advantages: windbreak, sun protection, self storage design, colorful and bright.

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< p > KingCamp, with the theme of "lighter and more natural", the skin windbreaker has been listed. The DenfendLight lightweight functional technology fabric in the Defender Protection (golden shield protection system) is used to optimize the weight and weight of the material and design, so as to minimize the wear burden on the human body, and also has the characteristics of waterproof, breathable, sunscreen, beautiful and easy to absorb.

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< p > the 2013 spring and summer skin products of mugflo are listed on the theme of "super light ventilation and refusal to sultry". The selling points are ultra light, breathable and waterproof.

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< p > polar star SKINWILDSHIRT skin windbreaker began to promote publicity, with super light, anti UV and comfortable skin touch as a publicity point.

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< p > take the above brand as an example, we can see that < a href= "http://www.91se91.com/news/index_f.asp" > lightweight windbreaker "/a" has been overwhelming, and the selling points are almost super light, breathable, waterproof, sunscreen, bright colors, easy to absorb, and very similar in function and design. In such a war without smoke, how can outdoor brands break through? What method should be used to make the skin windbreaker stand out? There are two suggestions for reference only.

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< p > 1, improve fabric's function < /p >

"P" is the main competition category. The breakthrough method of skin windbreaker can be referenced on the clothing of the assault coat and the functional aspects of the fabric. New functions should be developed on the basis of keeping the original ultra light, windproof, breathable and sunscreen functions. Meanwhile, the industry standard should be set up, and its function index should be specified in detail.

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< p > 2, extending the concept of frivolity to series < /p >.

< p > in light of the increasingly saturated supply of light windbreaker market, it is a good method to open up new categories.

For example, in the spring and summer of this year, KingCamp introduced skin, a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, and popularized it with the skin windbreaker as the same series of products, and applied various shoe making techniques such as collocation, eagerness, embedding and so on, bringing the outdoor travel mode into the era of light music tour.

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