Selling Brand Clothing Depends On Stores Or Stores?

Business models determine how far a business can go.

To put it simply, business mode is the way in which enterprises make money.

Is the business model fixed? Of course not.

Change is the eternal truth of all ages.

When the clothing market goes to the market, when we choose the channel, we are also faced with this choice. What kind of form should our clothes face to consumers? In fact, this should be regarded as a business mode, for example, it is a big business.

Or a professional store?

Theoretically, any clothing can take two kinds of selling routes and specialized monopolies. But in fact, most of the clothes are not suitable for shopping except for daily necessities. They are not suitable for clothes to enter large stores, but these clothes will not become the first choice for the store. From the current situation, the mainstream clothing of large stores has such standards: standardization, simplification and daily use.

To put it simply, that is to say, the daily consumption is fast, the sales process is simple and fast, the personalized service is few, and the clothing that can quickly reach the value of the paction is not high.

Why are there too many clothing stores in many large stores? Compared to ten thousand kinds of clothing, the proportion of clothing clothing is quite small. The reason is very simple, clothing clothing profits are high, but do not have standardized conditions. From a single garment itself, it is necessary to do monopoly or store form, the most basic is to decide from strength, with strength can adjust the clothing structure and achieve the purpose.

But it has been said that it is difficult to standardize the clothes that are fast circulated. They are generally not suitable for selling the road, such as leather clothing. Have you ever seen them? Have you seen them?

Have you seen it? Basically not. When the clothing brand has risen to a certain level, it has gradually separated from the standardization and rapid flow of Tonghua.

Having said so much, what kind of clothing is suitable for Hypermarket form, and what kind of clothing is suitable for the form of monopoly has already been answered.

For a single garment, the form of hypermarket sells not the flavor of clothes, but the whole atmosphere, and drives sales through multi popularity and fast circulation. Therefore, the price is not very high, the clothing is non special or non high-end clothing, for example, for clothing and clothing, the clothing category of the selling field must reach the parity at the same time with more kinds, so as to maintain the fast popularity and improve the sales flow.

Why do most of the middle and high end Western-style clothes are mainly brand monopolized? Do you see that there are non mainstream young people's clothing and costumes in such a clothing store? Not without this strength, it is the relative high-end clothing that needs to create a professional brand atmosphere.

This is true for physical stores, as well as for online shops. We can accumulate a large number of different categories of clothing on the Internet, but in the face of large categories of clothing, it is very difficult to create a professional image, so what kind of clothing is suitable for monopoly and what kind of clothing is suitable for store sales? This problem must be clear.

The last sentence summed up: what is the store? It is a place for fast circulation of standardized clothing.

What is the monopoly? It is to maintain a high price by building specialization.

The place of clothing.