Double 11 Digging For Luxury Consumers? Jump Or Not?

With double 11 approaching, major domestic electricity providers have launched large-scale discounts and promotional activities. The chopper also welcomed the annual carnival Shopping Festival.

Willful buying and buying naturally can not be bought without luxuries, and some electronic business platforms also attract consumers with discounted luxury goods.

But there are some traps for luxury consumers. What kind of holes do these bad businesses dig for luxury consumers by double 11?

Counterfeit products and erroneous guidance information not only cause trouble to consumers, but also have a negative impact on luxury brands themselves.

Luxury brands will cause brand image damage and price disruption because of these counterfeit products, and then consumer turnover will affect sales volume.

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A major theme of Shopping Festival is discount, but consumers should pay attention to some commodities that are not the big brands of Chinese cabbage.

In this double 11 business platform activity page, there are many copies of Hermes.

China's Shanzhai handbag.

Their appearance is the same as that of Hermes platinum bag, and the price is only 1/10 or even one percent of the platinum package.

All along, counterfeit counterfeit luxury brand Chinese cottage bags have appeared in the domestic e-commerce platform.

Gucci, Gucci, YSL and other well-known brands luxury goods giant KeringSA (KER.PA) Kai Yun group.

(Louis Vuitton) and wrist watch brand OMEGA (OMEGA) have accused Alibaba of selling fake products.

AAFA has also issued an open letter to Alibaba group for many times.

In addition to paying attention to the big brands of Chinese Shanzhai, consumers should also pay attention to the participation of some electronic commerce platforms in the luxury goods store of double 11, which is not initiated by the luxury brand official store on the platform.

These big names come from overseas purchasing agents or some foreign trade companies, with a certain brand of publicity and participation in the double 11 activities. At present, only Tmall Coach and Jingdong Heuer brand TAG are located.

Prior to Tmall's luxury brand Burberry and Jingdong's Zenith, it did not participate in the double 11 event.