Suning Fought Price War With Jingdong.

Since Zhou Suning and Jingdong have launched several rounds of criticism against the "boss's headlines", Suning has recently launched on-line data monitoring than "Ping Jing radar", updating data every 5 minutes, providing real-time updates of parity information and promotional forms, similar to the homonym of "Ping Jing campaign". The naming of this tool will also target the dark to Jingdong.

In August 2012, Jingdong set up the "TSU Ning command", so that Suning, who had not yet completed the Internet pformation, was caught off guard.

This year, Suning United

Set up the "cat Ning joint operations department", so that this year's "double eleven" business war is full of gunpowder.

Since Suning disclosed the "Ping Jing campaign" last month, Suning and Jingdong's "war of words" have been escalating: first, the Suning delivery team circled around the Jingdong headquarters for "demonstration", 6 days.

A number of publicity posters have been published to directly bombardment the Jingdong and satirize "if the boss is strong, the boss must have a boss".

Later, the online poster came out of the Jingdong's counterattack: the show didn't show that there was a landlady.

But Jingdong did not confirm the source of the poster.

When the "war of words" was in full swing, half a battle was thrown out.

Chen Oufa, founder of micro-blog, said, "do not attack women," or "learn to give women red envelopes like this." there is suspicion of speculation during sunning and Jingdong wars.

On the 7 day, Suning's internal staff revealed to the Huaxi metropolis daily client reporter that Suning was on the platform of the original internal intelligence tool (code name: prism), and the data analysis tool named "Ping Jing radar" was put on the line.

Suning side revealed that "Ping Jing radar" based on the background of mass goods and consumption data, according to certain rules, automatic matching algorithm and program, screened core commodities into categories, provided real-time updates of price information and promotional forms, updated data every 5 minutes to ensure that the prescription was a highly visible tool for price comparison.

The client of Huaxi Metropolis Daily learned from Suning that "Ping Jing radar" can identify the form of merchandise promotion and the stocking status of goods, and its purpose is "directly related to the deliberate and complex sales promotion form of the peers, and the act of" no goods, such as virtual low price ".

"Radar tools are based on the background of big data. The price is only a form of application. The following will expand the application of data, analyze the product's heat and match the marketing resources and forms, so as to achieve the full intelligent management of commodity procurement, shelves and promotion."

Suning insiders said.