Earn 6 Million &Nbsp For 13 Pieces Of Clothing, And Teach You To Open Shop As Boss.
Unconsciously seen in a forum, the feeling can be called. Clothing business classic 。
One source
Every day, a lot of people are concerned about finding the source of goods. It seems that there is a good source of goods and business is guaranteed. But in the beginning, in fact, the most important thing in stores is the source of supply. As the saying goes, three points of goods, seven points to sell. In this period, remember that you do not choose your loved ones, but choose the easy ones.
For example, I'll take 20 yuan and a small sweater. 10 pieces.
The 1 one sold for 145 yuan, 1 yuan 80 yuan, and the rest of the day asked herself to sell one at any rate. Be sure to exceed 80 yuan.
Someone might say: it's really dark.
I tell you: the value of clothes lies in the selling process. How many customers are wearing clothes? Women buy clothes and enjoy buying. Women who buy clothes at these prices will not be serious with you. They just think they are not expensive. They may not be very good. They are not very good at the moment, but they will be fine after they are left. Price? Wear it out. Anyway, it's not expensive. It's cheap. It won't wear.
Do not believe you try it - 20 yuan? It's too expensive! It's too expensive! 10, OK, I'll buy it for the family nanny!!!
Sell your clothes and love your products. Time is long enough to sell. I also regret when taking goods. I will summarize my lesson, but I will sell it as the most beautiful clothing.
My belief at that time: garbage can participate in commodity circulation, and what I sell is new clothes.
Instead of boasting, the guests came to me with enthusiasm. The highest daily turnover is more than 3000, at least more than 2000. The lowest is 700, and the profit is more than 400.
4 months later, second stores opened.
I dug a fast food girl, 600 yuan salary, to my 1500, she really achieved sales more than everything. In our market, 1500 is a reasonable wage (at that time), but we should be familiar with it. I don't believe it. I believe in passion.
I started adjusting the way to get the goods.
Finding a good company is better than finding company.
I ran through all the markets, and after a lot of picking, I selected two wholesalers.
Why? Hezhuang! Good eyes, better to follow the Wang family.
There are many people who like to buy goods, like Nathanael in the East, and feel good in their own eyes. I can't. I concentrated on two families. The new edition that others can't see, I can take, again ripe, begin to retreat to exchange. I can keep up with the good edition. I will try to replace the bad edition with less pressure. The style of the family is relatively uniform, and it will not be in a mess. Look at the goods that my younger sister takes. I laugh to death.
My strength is sales, and I will not delay in getting the goods. I keep making money, opening shop, 18 months, a total of 4. Because I tried to sell everything, wholesalers were moved by me. I often sell on credit, and the liquidity is greatly increased.
I later opened more than 10 stores and made 6 wholesalers. I will leave early and change early, so I will not have anything to do at the end of the year.
Speaking of which, you will think, what kind of person am I?
You one hundred percent guess wrong.
Just when I sold 13 pieces of a shirt, I wore a Chanel of Chanel. I didn't play PRADA.D&G. in those days.
I have other gains: in the past 6 years, I have more than 20 salesmen and more than 20 landlady. They understand that business does not cost much money.
I educate them and make them out of nothing.
I think making clothes is farm work.
I think "walking on this road", and desperately selling their own understanding of clothing, in fact, all women need is satisfaction.
There must be some of you who like to buy more than you like to wear.
I don't wear a name tag now. Wrong, not necessarily brand name.
Now my business is good. The goods are expensive and sell well. To tell you the truth, through this many good things, the fashion knows 7788.
You must dress up as a landlady if you want a good business. Moreover, the goods in the store can only match a little, and never wear a version, which is a salesperson's business. You have to dress up, and you have all the clothes in the shop. I don't know. Try to wear a big name brand as your war coat. At that time, your warm smile will make many difficult women become your familiar customers.
Selling bargains is different from selling expensive ones.
To sell bargains, be enthusiastic.
It's cold to sell expensive products.
Do you feel snob?
In the top stores, do you feel a bit aloof after that?
I sell. That's true. About 2000 of the clothes, do not quote. Take a computer to show her, remember, look at her eyes. Just being polite is enough. If she is the consumer, she feels that she will prove it to you. Women are natural enemies. They are too enthusiastic. She thinks your goods are not worth it.
The more you sell, the less you laugh. The more you visit, the more polite you are.
It is true that when books are used, they hate each other.
A friend asked me, you also do expensive goods, cheap goods also do, why?
Actually it's from the store's location.
Next door or so, what grade do you want to sell? Usually when people flow large, you have to do quantity. There is no place for people to make expensive products. Of course, I like to get together. Do not make a single shop. It is a waste of time to save rent. Some people will say that I will be prosperous for two years, and you will earn hundreds of thousands of minutes in two minutes.
Selling bargains, buying cars, selling expensive products, getting in and out of BMW.
Selling 100 pieces, making 90 is slow, and 90% is not much.
For 1000, 30% is 300..
But your goods must be kept. It's true. You can't stay for 6 months to 10 months. But not a year later. The more you sit, the more people will not insist. To make a bargain, it is doomed to work hard, easy to start, and always hard. Jews are most likely to do business, and they sell all kinds of expensive things.
Many brands pulled me in that year. I never do it. All the goods on the street can be sold. Why should I give you my fate? I am not not going to do business. Women are loyal to men only, and men are loyal to brands. I want to try all the good brands. After all, consumption has not yet been tested.
It's good to sell bulk products. Earn more, nobody cares. Unless you sell famous brands, will famous brands join you?
I do wholesale now. I will not join others. I do not have no money to pull 100 people to join, if 100 will not sell, that is not pulling 100 burden. I also sympathize with those small shops. I want to have a lot of people to sell. {page_break}
Two law of selling
1. every woman thinks she has a set of clothes. Don't pretend to be a consultant. (I don't think I'm good at dressing up, I don't always buy clothes).
Familiar customers are very important and the proportion of business going back is very large.
Don't chatter away with your guests. A woman's pride is greater than anything. She will not find a place to fool you.
Otherwise, buy it this time. You wouldn't be the place she wanted to visit very often.
I will do that.
After paying attention to a piece of clothing, I will sincerely praise her taste, and I will ask him what better ideas he has in the process of buying clothes. She should eat the fashionable rice. I am far worse than that.
The result is: when many of my guests are free, they like to take their husbands or boyfriends for a stroll, and buy some of them to show their smart shopping. This is her paradise. She also calls for friends and sells goods for you. She wants more people to know that I am a fan of the whole body.
My shop is the DreamWorks of countless women, I sell dreams, and my product is a sense of success and superiority.
In many cases, the customer found a dress bought here, which cost a lot of people. But they will defend their prestige. There are ten thousand reasons to deny her failure and not to anger me - she knows I am not an expert.
2. selling is not a debate.
OK, yes, it's a salesman's magic weapon.
Let's see.
This material is not good.
Yes, you are an expert. But good washing and drying, easy to handle. No dry cleaning is necessary.
It will not be comfortable to wear.
Yes. Wash before wearing. Beautiful women usually wear new clothes. Do you like red or green?
I don't like the buttons on it.
Yeah, yeah. But we need to have a necklace. Here is a bracelet. A color system. There must be a lot of bracelets in your house.
The result is usually a sweater, a bracelet and a pair of trousers. (she also told us what trousers we should wear. In order to declare her right, she bought a pair of trousers. )
If a guest feels like God, he will become your slave.
Women are weird. When he felt that he had triumphed over a successful person, I felt that she was more successful. The topic of two successful characters is definitely not a 100.200. of bargaining. (guests will think: I am a successful person. 100.200 is not a problem. )
When you meet a lonely cold guest, you must do your best: a good opponent is a teacher.
You are a businessman. You must have the qualities of a businessman. Voluntary concessions are the beginning of nightmares. You are short of 50 this time. He will fight for 100. next time.
The main points of bargaining are exchange conditions one after another, for example, to buy more than 2 pieces, or to bring accessories, or to promise to bring friends. Promise to keep the price confidential. Promise not to be so low and care about us next time. When friends come, they must help us to speak good words. We need a win-win situation. You are already our VIP.
As you may notice, I repeatedly emphasize that I am wearing a famous brand. Do not despise, this is marketing.
Your image is the image of a store. The grade you show is the grade of goods. The guests are willing to be friends with you. Of course, you have to be modest enough to be friends with you. She will feel that she is in a good position.
My guests agree that the guests here are all tasteful. It is glorious to buy things here. )
Look, your guests are successful people, and have friends with grades. Do you still worry about selling goods? There is marketing and no need to promote sales.
3. control your breed well.
Every woman has a set of clothes to tell you a secret: they are 100% good at picking clothes. 50% be good at picking pants. 30% is good at choosing skirts (except skirts).
Why do women shop? Do people who really buy clothes often buy clothes? Most of them don't match their skirts, but they never think of this. They will look for a suitable dress all over the world, and they always feel that they are still missing a piece of clothing.
The smart boss knows how to do it.
Attack yourself with your own merits.
The landlady takes the goods, likes to focus on the coat. The competition of the coat is the biggest. Besides, there are still better looking people. All the guests are professional. They all have their own set of business.
The boss of a good business will definitely look at the next three roads, namely trousers, skirts and shoes.
The next three roads are ready, and the jackets are selling well.
Would you like to know what pants, skirts and shoes are best to sell?
trousers
Key words: steady, thin and thin.
All types of trousers should be: small trouser legs, straight lines, casual trousers, trousers, 7.8.9 pants.
Summer is mainly light color, dark blue in winter and black throughout the year.
There should not be too many similar trousers for each pair.
When picking up the goods, the two models are almost the same. If you like the two one, do one well first and make another later. Why? There are comparisons. The guests do not want to take the exam. You usually pick one of the 10 ones, and 9 out of them. She has little interest in the future. You offer 5, and she chooses one. Remember, not too many styles. Guests don't have much demand for pants. When the supplier is eliminated, the version is the key factor. It is best to sell trousers that are large in size and simple in size. Personality is a guest thing. Commonness is your business. Trousers are more personalized, and harder to sell.
Skirt
Key words: lines, thin, implicit sexy
If you want to sell pants and skirts well, the store is equipped with three treasures and high heels, and three pairs of boots are prepared in winter.
My experience is that 38.39 yards are good for guests to wear. Anyway, they also sell shoes in the store, and feel it for the guests.
Persuade guests to change shoes and try pants. You can prepare plenty of stockings. Guests feel good and healthy. If women wear sports shoes to test trousers, I guarantee that you can't sell them.
If you sell shoes well, you must not be inferior.
Apart from shoes, the quality of other clothes is usually good. The top 500 in the world do not make money by quality first.
You should keep the business records every month for review. Trousers skirt, sales account for 40%, is normal.
Every season, pants go first. The weather is cold or not. When the heat is not hot, business will not be affected.
In summer, trousers are sold well and skirts are sold in winter.
No mistake.
A good life woman has air conditioning in summer and heating in winter.
Men dress differently to their friends, and women like to be different.
Women like the colorful world, but they like to repeat the problem of shopping. Likes and decides to buy things. Besides the sweater for the bottom, the color of the shirt can be daring, and others will advise you to be steady.
I didn't say my coat and coat. Everyone is a master. {page_break}
Three how to deal with suppliers?
Try to fix two. If you get the goods all over the world, no one will take care of you.
Concentrate your money, only attack two or three, the benefits will soon be found. 1. return is relatively easy. 2. There will be no time to take the goods, bring back the old money on the market by 3, delay in arrears, and meet later. Increase working capital. Have a good relationship with the salesperson of the supplier. What can you sell? You can't miss it. 4, don't throw all your money on the road toll. From time to time, you can ask the supplier to send you the board and pick up the goods by the telephone computer.
What kind of supplier is a good supplier?
1, strength. Don't be afraid of hard work. Only when you see sewing machines can you consider long-term cooperation. This is the iron rule of Italy businessmen.
Everywhere in the country, people are everywhere. The high fashion you take is divided into minutes, stalls, bought elsewhere and replaced with their own trademarks.
You can sell well and sell well, but it may take 12 years to earn 6 million, not 6 years.
Looking for supplies, many landlady made a mistake.
They go out to pick up goods, like shopping, focusing on style and price, rather than finding a strong strategic partner.
Strong suppliers, rich and talented, must be more likely to win than you alone.
2. ethical companies
How much time have you worked on the salesperson? Do you like this job? Is the sales manager too enthusiastic?
Good suppliers will not be unprovoked to you. They know that 80% of the profits are created by 20% of the guests. The more you do not show your commercial value, the more you will be warned.
You can observe their customers, happy or sad.
I feel very bad about joining. Joining is foreign stuff. But joining in is a foreign game. But joining in China is a taste of foreign things. The purpose of foreigners is to facilitate management, standardize operation and to collect money, so they want to go to the market to raise funds. Therefore, they want to do well in business. Some businessmen in China want to expand their scale and immediately collect money. If they expand their channels, do they have the ability to engage in standardized operation and do not even think about it. They simply do not check. As long as you have money, many franchisees will not do business and business will be good. If they can learn to do business by such low level management, what is it called 10 years' hard to learn a businessman?
I don't accept them. I'm not willing to pack up.
Those who sell my goods must be competent.
In the past, when I didn't open a factory and sold the goods, who would accept my affiliate fee, I would take charge of him.
Good luck? Ha ha, you sell it yourself.
Good things are everywhere. Not your goods, but I want to find a convenience.
If you want to do business together, you have to trust.
The supplier has the strength, will not care too much whether you have the money, is concerned about your ability.
What do you want to make money from?
Yes, it is not so noble, nor am I making money for the clients, but I hope that the competent customers can help me make money, so when I have the skills, I will gather around, and I never thought of joining.
3. order carefully.
If it weren't for the astonishing amount you wanted, you wouldn't have to order.
Some suppliers like to order, you have to be careful. What he wants is to shift the risk. If you open a large department store, ordering is normal, if not, it can not be decided.
Watch your wallet.
Some orders are black, you should pay attention. Samples may be imported materials. After ordering, remember to take a sample or cloth version. If the goods are not printed on the order contract, you will not accept the goods. If he pretends to excuse you on various excuses, you can leave without hesitation. Especially Guangdong, Hangzhou, including the foreign trade company, you have to be careful.
In short, try to get in stock.
The trick is: Oh, this product is not done. You order 50, do it for you!
The smart point of response: I want 3 large yards and 2 medium codes. I'll have guests to do it and help me catch it. Tell me if you have the goods.
I have a friend who ordered no samples of clothing and cloth, and received garbage.
4. responsible suppliers
A good supplier cares about your business. This is also their concern for the terminal. The goods are exchanged quickly. They are willing to advertise at the terminal. They will ask you for your advice on the goods from time to time. They will ask you about the difficulty of the operation, and ask you about the recent business. Do you have any goods to replenish? Now there are hot goods, do you want to send them to you?
You don't have to care about the decoration of the supplier itself. His simplicity reflects pragmatism. Many suppliers do not know the service terminal, but only decorate themselves to show their strength.
A friend of mine reported to me that he found a strong supplier. I asked him how you knew the strength. He replied, "Wow, what a luxury the shop is decorated."
Once you have a good supplier, you have to work hard.
Don't worry too much about it. Ask for it every day. No single benefit can last long.
Selling well is related to your right to speak. The more you show your value, the more benefits you get.
Look at the goods: three cents, seven cents.
1. don't look good, just earn money.
Good looking goods in Europe, not in Guangzhou.
2. don't just pick what you like, pick what most people accept.
It is not for oneself to wear, but for business.
3. suppliers are good, but goods are not the most beautiful ones.
The most beautiful dress is the wedding dress. Looking for a wedding dress company?
4. I have taste. These goods do not look good.
Unless you are an international brand name, a sister with a good taste, you will die very ugly.
5. the toll is too expensive, take more and flatten the expenses.
What time has it been? Just make sure that the number is convenient for replenishment.
6. I have fewer tourists, and I want to pay new money every day.
It is very important to maintain a certain style. Expanding the source of tourists is fundamental. If you turn around a few familiar customers, you will have more and more goods and fewer customers. There are seven or eight random orders in the shop.
This is the product of the market. Consumers have high satisfaction after buying, and the opportunity to become familiar customers is increasing. Instead, new products have the risk of new products.
Good sale. I usually take dozens of items. I often check whether the code number needs to be filled, or do I want to increase the color.
7. I often call the phone, only one or two, will the supplier look down on it?
Rest assured that good suppliers will appreciate your caution. At least, you will not cause him big trouble.
If you call 20 or 30 items, he won't bother.
8. the supplier has some excessive demands. Can I refuse?
Refusal. A businessman's character is to protect his own interests. Are you a businessman?
I am a wholesaler, and I respect the weight of my opponent.
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