Details Marketing Of Women's Clothing Terminal Marketing Tool

In short, daily life is "clothing, food and shelter" and "clothes" rank first. The clothing store is at the end of the clothing sales chain. It has the characteristics of simplicity, passivity and intuition. Its sales process is basically that customers first go to the door, and the shop assistants communicate with customers. Customers can decide whether to buy them by watching, touching and trying on clothes under the guidance of the shop assistants.

As the saying goes: shop to make money, the key is to see the shop assistant. So the salesperson's performance is very important in sales.

For clothing sales, the role of a salesperson should be a provider of popular intelligence and an image consultant for customers. In the sales process, the shop assistants should undertake a series of tasks such as soliciting customers, guiding them to watch, dress recommendation descriptions, wearing consultants, and so on. Their ultimate responsibility is to be responsible to the boss, try to sell the clothing to every customer, and win the "repeat customers" with the best performance.

A salesperson is not a tool for sale. The salesperson has a powerful force to attract customers and make the shop a magnetic field to attract customers. In this process, the handling of details is the most worthy of discussion. For example, a salesperson made a lot of detailed explanations and guidance in the early days, but if he had any indecent movements such as cough, spitting or picking up nostrils, he would lose the list immediately.

The details of salesperson's sales process are embodied in two aspects: one is the construction of self image, and the two is to guide the operation process. Self image building is mainly to give customers the first impression after entering the store. The first impression largely determines the time of customers staying in the store and the behavior in the sales process, and the guiding business process directly determines whether the business can be successful and whether the customer can become a "repeat customer". The relationship between the two is the relationship between foundation and architecture.

Its own image building includes the appearance of the shop assistant, body shape, dress, voice and sound quality. These conditions may not be natural, and vary from person to person, but a good salesperson will make his image most perfect through proper grooming, matching and training. A cool face, a dignified posture, a decent dress and a round and pleasant voice can give customers a simple, natural, healthy and refreshing beauty.

First of all, proper modification is very important. In modern society, make-up is a kind of courtesy and respect for customers, especially for clothing store clerks. Because of the particularity of the clerks' work, customers can not find their inner beauty in very short contact time, so the shop assistants should turn to some natural makeup that looks natural and generous, and the good image of the shop assistants can give customers a sense of spring and make it easier to do business.

Secondly, for the dress and clothing of the shop assistants, as long as they are neat and tidy, they are well coordinated and harmonious with the working environment, work characteristics and personal shape, instead of being too gorgeous and avant garde. After the customer enters the store, the first thing he sees is to greet his shop assistants. If the salesperson wears his own clothes so that the customers can hardly agree with him, then the next thing can be imagined. Most clothing stores wear their own store's clothing brand to their shop assistants. This is indeed a good idea, but some of the shop assistants wear too much hip-hop style and have strange hair color. This will also cause a strong distrust to customers, causing customers not to talk with her, unwilling to ask her to help buy clothes, so as to curb customers' desire to buy, and directly damage the reputation of stores.

Of course, there are also rules and regulations such as wearing rules and regulations, earrings, rings, necklaces to meet the requirements, not wearing colored glasses, not wearing slippers or putting shoes into slippers. These details are not just what a good salesperson should have, but in many industries, and even as an ordinary person, we should pay attention to it if we want to have good social skills.

After giving the customer a good first impression, the next thing that is more questionable is the details of the salesperson's operation. The daily work of shop assistants is mainly involved in such activities as standing, walking, delivering, displaying and receiving, introducing, answering, saying good-bye, etc. in the final analysis, it is actually a manifestation of his professional knowledge, work attitude, interpersonal relationship handling skills, psychological insight and so on, and the most direct expression of this performance is the communication language at business hours. For a truly excellent salesperson, she should have some practice in speaking speed and tone with customers.

Communication behavior influences work outcomes by influencing the quality of communication, and it also influences the role pressure. Stores usually use various means to attract customers, such as hanging "jump sale" and "clearing up" inside the store doorway, or shop assistants standing on the doorway shouting loudly to the passers-by shop promotions and so on. As long as customers enter the door, the communication between the shop assistants and customers will start formally.

First of all, we need to use progressive business terms. After entering the store, customers have more or less a certain psychological line of defense. He does not want the clerk to follow closely, nor does he want to be ignored. When a customer watches the costumes in the store, the salesperson can neither watch the customers nor see the customers. He can use the corner of the eye to pay attention to the interests of the customers, and then he can unwittingly and skillfully shift the topic from the general performance of the discussion commodity to this item and how to meet the specific needs of the customer.

Secondly, the business term is too long, but it must be weighed. The long and sluggish shop assistants can not only persuade customers, but will not be trusted, and doubts and hesitation may occur and occur repeatedly at all stages of customer shopping, including after shopping. It should be emphasized that "weight" is not absolute and arbitrary. This tone will give customers a strong psychological response.

Thirdly, learn to praise others appropriately. One of the most important reasons for buying clothes is to pursue beauty. The shop assistants should not be too mean for their customers when choosing clothes, but they should not exaggerate too much. At the same time, the language of praise can not be too general. For example, "this dress is very good for you to wear" is not as good as "this dress is very good for your complexion".

The four is to avoid imperative and multipurpose requests. Request statements can be divided into three statements: 1. affirmative sentence: "please wait a moment." 2. interrogative sentence: "can you wait a minute?" 3. negative question: "will you be ready soon? Can you wait a minute?" generally speaking, interrogative sentences are more moving than affirmative sentences, especially if they are interrogative sentences, which can better show the respect of customers.

A good salesperson is not a simple salesperson. A successful salesperson must be a psychic expert with excellent personality and an expert in field control ability. He can grasp the customer's heart in the shortest time in the simplest way. He can perceive the psychology of the customer in the most acute way, and then influence his customers with his own actions.