Who Is The Winner Of The Double Eleven Carnival? It'S A Real Economy.

The Internet itself does not produce any products. The real economy has created a miracle of sales with the help of the Internet. This is the rise of China's new entity economy.

In fact, whether mobile or globalization or rural pformation, all of these changes will lead to a trend. That is, with the popularity of the Internet and electric business, the boundary between the real economy and the virtual economy will gradually be obliterated. There will be no problem of electricity providers. Everyone will surf the Internet. Everyone will be able to get electricity. All the traditional economy will be Internet plus. The Internet and the electricity supplier will be invisible like water and electricity.

After twenty-four hours of buying and selling, the annual double eleven online shopping festival has basically been released.

Internet users' enthusiasm for online shopping is astonishing. Taking the first 10 billion as an example, it took nearly six hours to complete the paction the year before last, which took 38 minutes last year, but this year it used only 12 minutes and 28 seconds.

"Double eleven" takes only 1.5 hours, and the paction volume exceeds the total turnover of last year's two big banquet of "black Friday" and "network Monday".

According to the latest data in the morning of 12, the total turnover of double eleven Tmall is 91 billion 217 million yuan this year.

This is a shocking figure showing the strong consumer confidence of Chinese netizens.

In the last two years, China's economy has often been seen by some foreign economists, and there are some problems in its operation, but the super fire of double eleven shows at least three points: one, China's millions of consumers have huge consumption potential and consumption capacity and strong domestic demand; secondly, Chinese consumers still have confidence in the economic prospects, because in an economic environment of loss of confidence, even the crazy discount promotion can not stimulate the growth of double eleven such a huge deal; thirdly, the Internet economy has become an important engine driving the Chinese economy.

The huge volume of turnover confirms the judgement made by Premier Li Keqiang in the economic open class of the Central Party school not long ago, that is, despite the slowdown in China's economy, positive changes have taken place in the economic structure, and new economic growth points have been accelerated.

In addition to the macro level, the latest data of double eleven also show the great changes in China's Internet industry and electricity business, which are also three characteristics: first, in the 20 billion yuan trading volume of the "double eleven", the proportion of wireless pactions is as high as 74%.

This shows that after several years of intermediate stage, the mobile Internet has completely defeated the fixed network and became the ruler of the Internet.

Generally speaking, the Internet behavior that first pfers to the mobile terminal is reading and social interaction.

The defender, but this year, most people's shopping behavior has also been pferred to the mobile terminal, which has far-reaching significance.

Second, the electricity supplier market is sinking to the vast rural areas.

Double eleven this year.

The official launch of the top ten list of rural electric business pactions is the local Hao village list. Another media report that the first eleven single goods were officially sent to the village at 1:48 a.m., which is behind the rapid development of the logistics industry. But it also shows that farmers are increasingly involved in the electricity business.

In the era of PC, because of the limitation of infrastructure, rural areas in many parts of the country were unable to access the Internet. But now everyone can access the Internet through mobile phones. The popularity of mobile Internet is actually accelerating the digital divide in China.

The third is globalization. It is also the focus of China's major e-commerce websites in the past year.

The essence of the global purchase and cross-border electricity supplier is the huge purchasing power of Chinese people. Milk powder, diapers, cosmetics and luxury goods have begun to show strong demand from Chinese consumers. Now the electricity suppliers have turned these demands from the underground to the ground.

At the same time, this year, a large number of international buyers emerged, and many foreigners also participated in the shopping Carnival launched by Chinese e-commerce.