Interim Measures For Supervision And Administration Of Internet Advertising Are Expected To Come Out At The End Of The Year.

According to Zhang Guohua, director general of Advertising Department of SAIC,

Interim Measures for advertising supervision and management are expected to come out at the end of the year.

At present, SAIC has reached an agreement with WeChat. WeChat's public announcement will be included in the regulatory system.

In the circle of friends, the illegal advertising of micro businesses will be investigated and investigated by the business sector and the market supervision department after receiving the report.

In line with the implementation of the new law, in April 28th,

The opening of the national advertising data center has basically implemented the monitoring of all categories and full coverage of advertisements released by over 3600 media outlets in 332 cities of 31 provinces (autonomous regions and municipalities), and the scope of monitoring will further expand to more than 2800 counties nationwide after 3 years.

SAIC has also announced the national advertisement since the implementation of the new advertising law.

Situation.

Monitoring data show that before the promulgation of the new advertising law, more than three of Chengdu's TV broadcasting advertisements are illegal advertisements.

Since the promulgation of the new advertising law in late April and the formal implementation in September 1st, the number of illegal advertisements has dropped by nearly 70% in 4 short months, and the length of illegal advertisements has dropped by nearly 87%.

The first month after the formal implementation of the new advertising law, the situation improved further.

Compared with the promulgation of the new law, the number of illegal advertisements has dropped by more than 80%, and the length of illegal advertisements has dropped by more than 90%.

Moreover, this trend of improvement is continuing, and the number and duration of illegal advertisements in October have fallen by more than 50%.

Since the implementation of the new law, several key data indicators of illegal advertising have been reduced by about 50% in two consecutive months.