ANIEL HECHTER Combines Fashion With Kitchen To Promote French Life In Shanghai

French menswear brand DANIEL HECHTER promotes French elegant life, blending fashion with kitchen, and launching "Good Man From Kitchen" thematic roadshow, delivering natural and healthy.

Idea.

The kitchen is no longer the exclusive site of women. When a man cooks his sleeves, he brew a cup of coffee and bake biscuits for his beloved. The focus of the scene is not only the residual taste on the tip of the tongue, but also the elegance and sensuality of the man.

French menswear brand DANIEL HECHTER promotes French elegant life, blending fashion with kitchen, and launching the theme of "Good Man From Kitchen".

To convey natural and healthy philosophy of slow life.

After 53 years of development, the French brand DANIEL HECHTER (Danny AIT), with simple style, low-key and texture design, easily create elegant style.

The DANIEL HECHTER2015 autumn winter men's wear series is inspired by the combination of line and geometry of the Venezuelan art master SOTO. These elements are applied to the design of clothing by the new plaything approach. The series of men's clothing such as inheritance, Ivy League, winter Nordic and so on are introduced to inherit and deduce the essence of the brand, and carry out the low-key implicit French elegance to the end.

The classic color elements red and white are also presented in the richer and more varied way in the product design, releasing the unique elegance.

Just like

The brand's double slash LOGO is the same, advocating not exaggerated, impetuous fashion sense, inherited from French culture, elegant and intelligent.

In November 11, 2015, the "Good Man From Kitchen" theme roadshow was stationed in Shanghai's Jiu Guang Department store for a 7 day large-scale roadshow.

The road show can not only enjoy the special discount of brand clothing, but also give a large number of exquisite gifts, and carefully prepared coffee, fruit and chic snacks, and elegant jazz band performances and featured unicycle shows, attracting many spectators to stop.