Online Shopping Is Booming, Outdoor Brand Enters Internet Access

The reporter learned that domestic outdoor brands are planning to set up a network sales platform. Meanwhile, the similar plan of the international outdoor brand loth is also brewing.

Outdoor brands began to enter the Internet access.

Online shopping is booming, outdoor brand enters internet access

A few days ago, a source of information broke the news that domestic outdoor brand leader Pathfinder will launch a self operated network sales platform in February this year.

The reporter then asked the manager of the Ministry of e-commerce, long Bo, to get a positive answer.

This is the first self operated e-commerce platform opened by domestic outdoor brands.

Long Bo said that Pathfinder E-TOREAD built its own business.

Previously, Pathfinder has opened a brand flagship store in Taobao mall.

Taobao flagship store, a reporter who visited the Pathfinder, found that a women's assault clothing priced at 759 yuan sold 213 pieces in a month.

The reporter then went to a special counter in a shopping mall, similar prices, similar styles, and the sales of physical stores did not enjoy the gratifying achievements of flagship stores on the Internet.

Reporter survey found that outdoor products in Taobao, Jingdong mall and other network sales platform has a good sales performance.

The development of online shopping is the trend of the younger generation.

The same brand, why online and offline sales have such a big difference?

According to the industry, consumers of outdoor products are mostly young people. They prefer mountain climbing, rock climbing and field trips to more exciting and challenging outdoor projects than those in gymnasiums.

An outdoor brand senior manager said that this year, sales of outdoor brand shops decreased to some extent, and 35-50 of the consumers who bought outdoor products in the store accounted for about 60%.

Many young people love online shopping outdoor products. The price advantage is obvious while the style choice is relatively rich.

Pathfinder insiders say that many garment enterprises are supplied by region, and there are some differences in the number of goods in different parts of the country.

This leads to the failure to satisfy the tastes of all consumers.

And the network has no geographical difference. Consumers can choose their outdoor products according to their own preferences so as to meet their individual needs.

Traditional industry touches the net line under the line operation test big

In the past two years, there are many cases of traditional industries entering e-commerce, but the results are not satisfactory.

How can the outdoor industry go smoothly in the way of electricity supplier? In addition to the need for strong brands to support, more need to adjust business strategy, in order to fight the electricity supplier battle.

Chen Shou Shou, an international analyst at Analysys International, said that the Pathfinder avoided some mistakes made by traditional industries when they entered the electricity supplier, and stripped the departments responsible for the operation of e-commerce, and set up a E Pathfinder subsidiary, which will play a positive role in the operation of the future company.

In fact, e-commerce platform for traditional industries, not only to increase a sales channel is so simple, more is the pformation of management concepts and strategies.

If the traditional industry wants to achieve rapid progress in the e-commerce platform, we must make preparations for subversion.

The reporter learned that domestic outdoor brands are planning to set up a network sales platform. Meanwhile, the similar plan of the international outdoor brand loth is also brewing.

Outdoor brands began to enter the Internet access.

Online shopping is booming, outdoor brand enters internet access

A few days ago, a source of information broke the news that domestic outdoor brand leader Pathfinder will launch a self operated network sales platform in February this year.

The reporter then asked the manager of the Ministry of e-commerce, long Bo, to get a positive answer.

This is the first self operated e-commerce platform opened by domestic outdoor brands.

Long Bo said that the Pathfinder E-TOREAD set up an independent online shopping platform. For those consumers who have little knowledge of outdoor sports, they can not only fully understand outdoor sports expertise in the mall, but also interact with outdoor enthusiasts and outdoor designers. They can join the group of millions of members of the Pathfinder, share the latest outdoor products and preferential information, and join various activities organized by regular organizations to achieve zero distance communication with enterprises.

Previously, Pathfinder has opened a brand flagship store in Taobao mall.

Taobao flagship store, a reporter who visited the Pathfinder, found that a women's assault clothing priced at 759 yuan sold 213 pieces in a month.

The reporter then went to a special counter in a shopping mall, similar prices, similar styles, and the sales of physical stores did not enjoy the gratifying achievements of flagship stores on the Internet.

Reporter survey found that outdoor products in Taobao, Jingdong mall and other network sales platform has a good sales performance.

The development of online shopping is the trend of the younger generation.

The same brand, why online and offline sales have such a big difference?

According to the industry, consumers of outdoor products are mostly young people. They prefer mountain climbing, rock climbing and field trips to more exciting and challenging outdoor projects than those in gymnasiums.

An outdoors brand senior manager said this year, sales of outdoor brand stores were shrinking to a certain extent, and about 60% of the 35-50 year old people bought outdoor goods in the store.

Many young people love online shopping outdoor products. The price advantage is obvious while the style choice is relatively rich.

Pathfinder insiders say that many garment enterprises are supplied by region, and there are some differences in the number of goods in different parts of the country.

This leads to the failure to satisfy the tastes of all consumers.

And the network has no geographical difference. Consumers can choose their outdoor products according to their own preferences so as to meet their individual needs.

Traditional industry touches the net line under the line operation test big

In the past two years, there are many cases of traditional industries entering e-commerce, but the results are not satisfactory.

How can the outdoor industry go smoothly in the way of electricity supplier? In addition to the need for strong brands to support, more need to adjust business strategy, in order to fight the electricity supplier battle.

Chen Shou Shou, an international analyst at Analysys International, said that the Pathfinder avoided some mistakes made by traditional industries when they entered the electricity supplier, and stripped the departments responsible for the operation of e-commerce, and set up a E Pathfinder subsidiary, which will play a positive role in the operation of the future company.

In fact, e-commerce platform for traditional industries, not only to increase a sales channel is so simple, more is the pformation of management concepts and strategies.

If the traditional industry wants to achieve rapid progress in the e-commerce platform, we must make preparations for subversion.