Clothing Industry Subordinated Vassal Or Personality Soul

In my opinion, there are three specious phenomena in China's garment industry in the process of transformation, and it has a direct correlation with the concept of "light and fast fashion". Since it is a specious problem, it needs both theory and practice.

Culture is the subordinate subordinate to the clothing industry, or the individual soul of the industry -- the re recognition of the cultural character of the garment industry. Why do we need to "re recognize"? Because the cultural character of the garment industry is the premise of transformation and upgrading and mode transformation.

We used a costume culture revolution to get the recognition of the personality of the garment industry. In the 10 years of the 80s of last century, China's clothing industry, along with the ideological liberation movement, consciously and unconsciously carried out a costume culture revolution. This dress culture revolution is not a rural encircling the city, but a city driving the countryside, starting from big cities like Beijing and Shanghai. In 1979, piercidan came to China with French models. "Western scenery" aroused people's astonishment and thinking. In October 1986, China fashion research and design center and China fashion magazine released the fashion trend of Chinese clothing for the first time in Beijing, which caused strong repercussions. One after another, one after another, the cultural activities of dress and adornment, which have been carried out all over the country, have promoted the unprecedented great situation of "the workers, peasants, soldiers, business men, and dry clothes". In order not to stay on the surface of clothing, this garment culture revolution is going deep. The China clothing research center and the Beijing Textile Industry Bureau jointly set up a special topic to study the connotation of clothing. For the first time, the connotation of "four contents" of clothing was obtained. First, technical content accounted for 34%, two was artistic volume accounted for 35%, three was aging content 15%, and four accounted for 16% of reputation.

This dress culture revolution won two fruits of victory. First, we have recognized the cultural character of the clothing industry, and found the development mechanism of clothing leading (today called the clothing industry chain), or the development mode. The Chinese garment industry has been stepping up the pace of development. Second, 1 billion of the people have actively participated in the "Color Revolution" and replaced the "blue gray black" in a colorful way.

Looking back, this clothing culture revolution is not thorough. Most of them stay in the knowledge of clothing culture, and have not yet recognized the reason why the Chinese clothing culture is based on the gene. In recent years, the development of the garment industry has changed from strong to strong in recent years. A leading technology strong, strong brand, strong talent, and sustainable development of the four strong ideas is undoubtedly very necessary. However, with the modern apparel industry chain as the three basic links of clothing, clothing and apparel, the scale of clothing, consumption channels and national consumption capacity should be measured. In the apparel industry chain, the same strong position as the four strong teams should be blurred to varying degrees.

However, fuzziness and even neglect their strong position, especially the cultural character of clothing industry, means that the industry lacks soul. The prospect of an industry that lacks soul is unthinkable.

Is clothing design a building block or a tree? It's about the cognition of Chinese cultural genes.

According to my observation, many people in China's clothing design team have two kinds of diseases: the first superstitious Westerners. Imitation flaunt western culture and even self respect. Second superstitious ancients. Like to simply equate Chinese elements with Chinese culture.

Objectively speaking, imitation can not be excluded. The problem lies in the fact that many designers fall into the cultural mire of Europe and America. Though they imitate it, it is not China. characteristic 。

It is true that the Chinese elements can be hyped up and play a heap of building blocks, and a good image can be heap up. However, it will fall down at a glance, because it has no roots. Of course, it can also pile up a lot of images, but there are more and more limited, but not infinite. If we can find China Culture The essence of gene is that Chinese culture, which is hung on our lips, has a long history.

Is it about wandering or painting or focusing on healthy life? It's about the connotation of fashion.

The word "fashion" belongs to a neutral concept. It is positive, positive and negative, and negative. Of course, the mainstream is positive. At present, in China's market economy, fashion looks dazzling, but mixed. This is the concentrated expression of today's impetuous society kidnapping fashion neutral. There are many reasons for this. There are many utilitarian and commercial hype. Naturally, we should vigorously advocate the fashion products that are active, healthy, upward, colorful and rich in industry and art, that is, the integration of advanced technology and advanced culture, to meet the basic values of the national life style and serve the mainstream of the civilization of a harmonious society.

The word "fashion" is also characterized by time. concept 。 In today's information age, the most significant feature is high speed, which brings high pacing and high efficiency, and brings high tension in people's living conditions. However, people can not live 24 hours a day, 365 days a year, year and month, and stretch their nerves. We advocate using light fashion to relax ourselves. Because light and fast enter the fashion field are not physical parameters, but the happiness index pursued by people's spiritual life.

Brisk fashion is not only a theoretical issue, but an indisputable reality. China's clothing industry and the upstream textile industry, including the chemical fiber industry, a large number of intelligent scientific and technological workers and entrepreneurs, have been making a lot of encouraging achievements in pursuit of products of fine yarn, thin fabric, light weight and many functions. Internationally, developed countries have long locked the future market, and the focus of competition is brisk and multi-functional products, which is ahead of China.

In short, brisk is not only an irreversible development requirement of the times, but also an important symbol of the civilization of the times. Brisk economic development, technological integration, environmental protection, social harmony and progress of great realistic and far-reaching significance.

According to such a reality, I dare to put forward the concept of brisk fashion, though I know it is still very thin and scattered, but as long as it meets the development trend of today's times, it has operability and market demand. As for theoretical problems, with the continuous enrichment of social practice, the system has been systematically improved.

Brisk fashion is hard to define. The lightness of fashion clothing I understand is supported by three piles: practical value, cultural soul and artistic image. Practical value, new textile materials developed by hi-tech industries can be used in two arithmetical expressions: one is subtraction - reducing weight; the other is adding addition - increasing fineness, increasing function, and reducing the functions of lightweight, comfortable, healthy and environmental protection with multi-functional clothing, such as protective function, movement function, special function, etc. Cultural soul, through the culture of clothing material this text, and turn out like Dr. Li Zhengdao said a silver coin two sides of the clothing, perspective of human temperament, show the gentle life of man. The artistic image is the external beautification function of clothing. Of course, consumption is personalized, and aesthetics is also beautiful. Nowadays, the typical image of Chinese clothing is an excellent traditional Chinese culture, integrating with the mainstream fashion of the world. It has both the soul of Chinese culture, the contemporary style, the confidence of people, and the awakening of people's life consciousness.