The Layman Crossover Into The Clothing Industry &Nbsp; &Nbsp; Short Term Investment Leads To Large Inventories.

Last week, Miss Tsang, who worked in Xiasha, was well-known in the vicinity of the company. Women's wear This year's hot winter coat has been sold in the factory, and the price is 200 yuan after the discount. The price of the clothing is about 1000 yuan. In this factory's sales meeting, you can also get all kinds of hot coats, with an average discount of around 70 percent off.

One hundred or two hundred yuan of new down garments, tens of Yuan cotton padded clothes, 100 yuan 4 sweaters, and even ten yuan a Jin sweater...... In recent years, Hangzhou's major wholesale clothing market has been picking up goods at the end of the year, and the factory sale of branded women's clothing will also be more lively every year. An industry source said that all kinds of capital flocking into the field of clothing investment, in addition to weather factors, clothing in recent years, Stock The bigger and bigger reasons.

　 Coal mining into clothing

The year before last, Mr. Cheng, who worked in Xinjiang for many years, decided to invest in one or two real industries. After six months of investigation, Mr. Cheng chose clothes, especially down garments. "In 2009, several friends who made clothes made money, especially in that winter, which was very cold, and winter clothing was too late."

Mr. Cheng, who had no previous experience in clothing management, entered the garment industry in the second half of last year. With the experience of selling and selling goods in 2009, the dealers who favored the winter wear were very enthusiastic. In September, the down jacket list was finalized, which was about a month earlier than that of other brands.

Because the temperature is relatively high, the winter clothing sold the previous year is not good, dealers on the pressure of a lot of goods.

With the successful experience of the previous year, Mr. Cheng was determined to reduplicate the experience of that year and put the emphasis on it. Down Jackets Up. However, the dealers who lost their fortune began to be cautious. Most of Mr. Cheng's goods were in his own hands.

　 　 transboundary More and more clothes are made.

In recent years, like Mr. Cheng, a layman who has entered the clothing industry is not uncommon.

An industry source said that in recent years, the proportion of the major garment wholesale market operators in Hangzhou has increased from other industries. "Everyone gets into the clothing industry and has no relationship with the current direction of physical investment, and the threshold of clothing entry is relatively low." This kind of pure investment has made the original clothing attribute from the emphasis on the necessities of life to the investment attribute. "This kind of short-term investment behavior, like fried garlic and fried cotton, is the main reason for the increasing stock in recent years besides the weather."

The industry analysis, for other industries to enter the clothing industry investment, the idea of running clothes and traditional clothing management ideas are not the same. For example, Mr. Cheng, the first year's ordering time was a month earlier than that of others. He really made money. "But this is only a short-term behavior. After a loss, the dealer will not buy his account in second years. His high inventory is inevitable."

　　 Why is the strength of cargo dropping bigger and bigger?

The handling of clothing inventory is known as "sewer" in the industry.

For garment enterprises that focus on brand maintenance and have a certain reputation, "sewers" must not affect normal channels. That is to say, in order not to affect the normal sales of stores and the sales of distributors, they usually deal with discounts at the counter season, or enter their discount stores or enter their own online stores for special sale. It is also possible to centrally handle all the stock garments in a package way, but the packaged goods are generally three years old, and the packing price is very low. Generally, a piece of clothing will cost several yuan to more than ten yuan. These packaged clothes are replaced, or sold after being dismantled.

However, for enterprises with low popularity or short-term investments, they are often eager to cash in after inventory. "For a year's clothing, maybe profits are in stock. At this time, we don't consider the cost too much, and how much we can sell." An industry source said that this is an important reason for the increasing intensity of the wholesale clothing market at the end of the year.