Fast Fashion Is Becoming A New Way For Clothing Brand To Seek Profit Growth.

For many people, the most popular word of the year is "crossing". It's not just stereotyped TV shows, but also online novels. That day, I saw a sentence, which was related to crossing, but only two countries. Movies One is the United States, always shooting through to the future; one is China, and the other is shooting through to the past, ending is that one does not know the future, and one does not know the past. The explanation in the Chinese market today is that foreign clothing brands are interpreting our past with their future, but our brands can not shape their true future with their past.

There's another word this year. Popular Let's call hold. By the end of the year, this word had nothing to do with Xie Yilin and the college student. Perhaps its interpretation, "stick to it..." Better able to win the public. Understand And agree. Faced with the pressure of RMB appreciation, European debt crisis, financing and credit difficulties, rising prices of raw materials, rising labor costs, vigorous development of electricity providers, commercial channel threshold, international peer attacks and other internal and external pressures, domestic garment enterprises and brands hold have been very difficult. Some people began to ask themselves, can we still live in hold next year? Although we all know that industrial transformation and upgrading will be part of the sacrifice and part of the advance, but no one wants to fall.

By the end of the year, the most popular word in the Tianya community is that it can't afford to hurt, and it matches the growl style in 2011. 30 years after the development of Chinese clothing enterprises, it was discovered that the speed of development after joining the capital was never thought of and never owned. So the listing became an upsurge, and the clothing enterprises IPO, including the ladies' house, had been successively reduced, so that the overheated mind began to calm down. Compared with the listing of large enterprises, the sudden credit crisis of small and medium-sized enterprises in Wenzhou has brought all kinds of practical problems and difficulties faced by the small and medium-sized enterprises to the front, and has aroused strong concern from the top leaders of the country. Many people are willing to believe that this storm will force financial reform and innovation, but many people still can not afford to hurt them.

Selling Meng is a popular word that can not be said, maybe it can be interpreted as tender. With the success of foreign brands ZARA, H&M, the success of the Chinese market and the competition in the domestic high-end market, the fast fashion has become a way for many domestic brands to seek new profit growth. Blindly pursuing the synchronization with the trend, changing the frequency of new products to the shop and displaying window displays, ignoring the elements of supporting "fast" information, design, production, logistics, personnel, service, quality and so on. How many crooked roads have gone, and do not mention that the brand positioning has been reduced to the corresponding younger age of fast fashion, which is not suitable for everyone. Sell Meng should also sprout to the point.

Cold not to be called "kiss" by strangers, it was really cold sweat, and later found everywhere "pro" to "pro". A word from the world of electricity providers has changed the greetings of "hello" and "welcome" in the traditional marketing mode. On the Internet, shopkeepers and customer service based on the serious consequences of the pursuit of integrity and intimate attitude towards customers, and many brands to spend a lot of money to make a gimmick to promote the image of the tree, but in the terminal store service to offend the customer behavior, has become a prominent contrast. It is predicted that the offline terminal marketing mode will start from online. Of course, it will be very complicated, just like Taobao mall and shopping center's investment policy, pro, you know.

There are still many words that are popular. There are many other things happening. There is wood. In 2011, the memorable time will be over. No matter how many good and bad experiences, after the midnight of December 31st, the sun rises in 2012. Believe it or not, I believe it anyway.