Investigation And Reflection On China'S Textile City To Build The "International Textile Capital" In The New Era
China Textile City
As a "gold card" in Keqiao District, it is a wonderful miniature of its reform and opening up process.
In accordance with the requirements of the provincial Party committee to carry out the research and implementation of the "big university research and implementation" and the research of leading cadres' squatting points, since May, I devoted special efforts to the research on the development of China's textile city's innovation and development, and held a forum on entrepreneurs and market operators through the market, the enterprises and the visiting businesses.
After investigation, I further clarified the way of light textile city's future development, and thought more deeply about how to create a new textile city in the new era.
I. Basic Situation
China Textile City is the largest and most diversified textile distribution center in the world, with a turnover of 164 billion 250 million yuan in 2017, an increase of 9.2% over the same period last year. The turnover has ranked 30 in the textile industry nationwide for a continuous period of 30 years.
market
First place.
After more than 30 years of development, China textile city insists on reform and opening up, and constantly optimizes hardware and software matching.
Invest more than 100 billion yuan to build a new 1 million square meter textile industry innovation service complex and become the first batch of textile industry in the country.
clothing
The creative design pilot park (platform), and set up the province's first pattern Copyright Protection Agency, formulated the implementation of the first national green printing and Dyeing Group standard, and strive to create an international, legal and convenient business environment.
Two, problems
We found that in comparison with the new situation, new requirements and new tasks of reform and opening up, there are still some problems in China's textile city.
1. the business model is relatively simple.
In the survey, it is found that many enterprises and business households still have concerns about the trading volume and the safety of pactions. Therefore, China's textile city is still dominated by the traditional look like order trading mode.
But from the perspective of the surveyed households, more than 60% of the market operators hope that the government can create conditions to guide operators to develop e-commerce, and create a full-featured textile information and trade interaction platform with the help of the Internet and big data.
2. the product level is uneven.
Most textile enterprises lack design and R & D capability, weak capability of independent innovation, lack of products that lead the industry and lead the world, personalized products are relatively rare, product homogenization is more common, and the situation of "first-class equipment, second rate technology and three streams of products" has not changed fundamentally.
According to the analysis of the survey, the proportion of high-end products in China's textile city accounts for only about 20%, which has not solved the problem of "low quality running volume, low price competition" and "big but not strong, big but not refined".
3. the protection of intellectual property rights is lagging behind.
In the survey, market operators generally reflected that the behavior of disorderly competition such as plagiarism and malicious counterfeiting is still prominent, and the copyright protection is also faced with problems such as difficulty in obtaining evidence, difficulty in identification, difficulty in enforcement, low rights protection measures, high cost and low efficiency. Intellectual property rights problem has increasingly become a prominent problem that hinders innovation. Therefore, it is hoped that the government will further increase the protection of intellectual property rights.
Four
market
Supporting development is insufficient.
According to the survey, there are 17 specialized markets scattered in China's Textile City, and most of them are located in the main urban area of Keqiao. The heavy traffic and freight volume have brought great pressure to the city management, and no matter the internal market matching or the public facilities around the market, it is difficult to adapt to the requirements of the modern professional market.
From the feedback point of view, more than 80% of the surveyed households hope that the government will speed up the improvement of hardware supporting facilities in the market, especially expand the storage area of the market logistics, and effectively reduce the cost of the market logistics.
Three, countermeasures and suggestions
China Textile City is the foundation of Keqiao and the foundation of the city.
Accelerating the innovation and development of China Textile City is a key measure to promote the high quality development of Keqiao district.
Combined with the survey, the following countermeasures are put forward.
1., to promote the great emancipation of the mind and mind. China's textile city from a cloth street to a global textile distribution center relies on emancipating the mind, opening up and inclusiveness.
To promote the innovation and development of the Textile City, we must further emancipate our minds and strengthen the concept of openness and inclusiveness of "Hangzhou city and the world". Under the strategic framework of "one belt and one road", the Yangtze River economic belt, the "four major constructions" and Hang Shaoyong integration, we will further plan new ideas and measures for China's light textile city and Keqiao's urban construction and development, and create the golden card of China Textile City.
2., create a new era of integration of production and city. The future development of light textile city must still be the integration of market, industry and city as a "nose".
First, speed up the gathering of popularity.
Popularity is an important index to measure the prosperity and openness of a city, a market.
We should optimize the layout of the market, promote pformation and upgrading of new and old trading areas, and improve the functions and functions. We should vigorously develop intelligent warehousing and logistics and building economy, foster more corporatization of business entities, make bigger and stronger online textile cities, upgrade the traditional trading mode of trade, and strive to keep "people" in the Textile City, and effectively create an international first-class complex market.
The two is to speed up the promotion of "Xingcheng according to the city".
We should give full play to the advantages of mass flow of people, logistics, business flow and capital flow in the process of urbanization in Keqiao, and promote the rapid development of the two or three industry represented by the urban economy. We should strengthen the publicity and promotion of Keqiao's image and brand, and leap from "City Construction" to "Xingcheng by city", so that Keqiao can become a typical example of the professional market leading the modernization of the city.
The three is to speed up attracting high-end talents.
Relying on the resource advantages of the Keqiao science and Technology City, the provincial "1000 person plan" Shaoxing Industrial Park, the textile industry innovation service complex and the Zhejiang University of science and technology, Zhejiang Shuren University and other resources, we will organize the activities of high-level talents innovation and competition at home and abroad, and vigorously introduce more high-end talents and professional teams through "attracting talents", "attracting talents through competition" and "guiding talents by means of stations".
3. courage should be fully open to the pacesetter.
One is to do a thorough job of connecting Shanghai and Shanghai.
We should seize the great historical opportunity for the construction of the metropolitan area in the Great Bay area of the whole province, take the initiative to undertake the pfer of industrial resources and factors such as information economy, fashion creativity, financial logistics and other industrial resources in Shanghai Hangzhou Ningbo City, vigorously introduce and cultivate several high-end industrial clusters, accelerate the comprehensive pportation planning for docking Shanghai Hangzhou Ningbo, and build a fast, intensive and integrated comprehensive pportation system.
Two is to do a thorough reading of "Silk Road Keqiao" article.
With the "Silk Road Keqiao" exhibition as the carrier and link, we will set up the "one belt and one road" textile chamber of Commerce Based on overseas buyers, so that China Light Textile City will expand the market and move towards the world wider and deeper.
To speed up the establishment of a group of "Shaoxing Keqiao Pavilion" in the West and Europe, and occupy more high-end market share; to "East", mainly to the "along the road" countries, and meticulously run the China Textile City International fabric exhibition, this year, the key organization is good.
The second Burma Textile Expo and the first Philippines Textile Exposition
。
The three is to do deep fashion and lead the article.
Fashion is the new soul of innovation and development in textile city.
We should further manage the series of activities such as "spinning Expo", "Fashion Week" and "monthly exhibition and fashion day fashion". We should do a good job of China Keqiao textile index and fashion index, strive to hold regular high-level conference, forums and events such as the world cloth merchants conference, the Chinese clothing custom forum and so on. We will accelerate the construction of the research and dissemination center of China's fabric fashion trends, and try to build a "clothing custom Street".
We should speed up the design of "DreamWorks" and create "cloud factory", do well in the work of European enterprises' brand and designers, inject fashionable blood into the Textile City, and lead the global textile fashion trend.
4., create the best environment for business environment.
We should vigorously carry forward the "four thousand spirit" of Keqiao, take the reform of "run up to one time" as the traction, accelerate the promotion of the provincial reform of the integrated examination and approval of enterprise investment project administrative examination and approval, and guide the cadres to strengthen their responsibilities and improve their efficiency.
market
Operators provide better services.
We should encourage textile original design, strengthen intellectual property protection, and form a good atmosphere for respecting creative design.
It is necessary to plan and construct the International Convention and Exhibition Center and the international logistics city, and strengthen the supporting functions.
It is necessary to support the construction of textile inspection center, speed up the standardization of textile industry, build the big data platform of China Textile City, and build an international fabric purchasing center as soon as possible, so as to provide strong support for the development of the industry.
We should vigorously promote the building of an honest and trustworthy society, and guide lawful operation and good faith management, so as to create a fair and fine environment for the development of light textile city.
- Related reading

Half A Year'S Revenue Exceeds 8 Million, Which Is The Content Of The Fashion Bloggers Win?
|
You May Not Know That Clothing Consumption Is Focusing On Health And Environment.
|- Instant news | Flash Store Has Become A Trend, Brand Embrace Flash Has Become A Normal
- Instant news | China'S Investors Are Eager To Buy European Brands.
- Instant news | Giordano's Net Profit Fell 4% In 2018.
- Instant news | Li Bang Lost HK $265 Million In 2018 And Retail Sales Fell 2.6%
- Instant news | Wang Xiaobo: The Fact That Is Happening - Light Luxury And Cost-Effective Brands Are In Fashion.
- Instant news | Net Profit Plunged 33.5%! 200 Stores A Year, 361 Degrees?
- Instant news | Is The Electricity Business Law "Pitional Period" Over?
- Instant news | Lululemon Why Cross Border Cosmetics?
- Instant news | What Has Been Done For Children Who Have Been Dragged Down By Operators?
- Instant news | Shareholders' Prosecution Of Nike Management Has Been Rejected, But Discriminatory Charges Are Far From Over.
- Chemical Fiber And Warp Knitted Upper And Lower "Pinch Rack" Warp Knitting Enterprises Stop Production To Inventory Or Resist Rising Prices.
- Japanese Media: Tariffs Imposed By The United States On China Will Affect Its Own Consumption And Search For No Benefit.
- Analysis Report On Quality Violations Of Fiber And Fiber Products In 2017
- Sports Brand Giants Force The Chinese Market, Female Consumer Groups Become Mainstream Consumption
- Many Clothing Brands Have Been Financing Clothing, Shoes And Hats, Or Become The Next Outlet.
- Fast Fashion Buyer Brand Expansion, Will The New Retail Business Be Ready For You?
- "One City, Three Gardens" Weaving The Grand Prospect Of Modern Textile In Yinchuan
- Stella Mccartney Children'S Clothing, To Regain Once Pure Innocence.
- Behind The Scenes Of Fashion Blockbusters!
- She Is Called The First Person In China Gao Ding, Guo Pei Guo Pei.