What Is The 2018 China CBME Survey Report?

The largest in the world Exhibition of pregnancy and baby show -- CBME China baby pregnancy Exhibition The children's Wear Exhibition (CBME China) recently released the "2018 CBME survey report on China's baby pregnancy industry" (hereinafter referred to as the "report") to help pregnant and infant workers better understand the status quo and future development trend of China's baby industry. A total of 3460 questionnaires were collected, including 1425 brands, 955 agents and 1080 retailers, and 88% of the respondents were entrepreneurs and management.

　　 The findings of the survey show that:

87% of enterprises expected growth, and 66% of enterprises expected to grow by more than 20%.

Around the baby's family lifestyle Traditional maternal and child products Increase in proportion;

Brand new products meet the new needs of consumption upgrading. The product / service has been oriented to the whole baby family.

Retailers are constantly strengthening and improving consumer experience and services.

Some agents have successfully adjusted to widen the gap with peers.

　　 Mother infant channel It is still the main business channel of brand business, and micro business is rising in some categories.

The baby and baby industry continues to develop rapidly, 87% of enterprises are expected to grow, and 66% of enterprises expect to grow by more than 20%.

In 2017, 59% of the enterprise sales increased by more than 20%, and 82% of the enterprises' sales increased to varying degrees. The overall operation was better than the actual situation in 2016. In 2018, business expectations were better than in 2017, of which 87% of enterprises were expected to grow, and 66% of enterprises expected to grow by more than 20%.

　 An increase in the proportion of non-traditional maternal and child products around the baby's family life style

Driven by the escalation of consumption, the family lifestyle of the baby has changed. After 85, the post 90s have become the main force of the new generation of parents. Understanding, meeting and digging the new needs of the pregnant and infant children has become the winner. industry The key point. According to the survey, 84% of respondents believe that it is necessary to sell non-traditional mother and infant products, while 66% of retail outlets have started selling, compared with two last year. Among them, baby swimming and SPA, health nutrition (female, adult nourishment, etc.) and postnatal rehabilitation / life experience category are the top three non traditional mother and infant products.

　 Brand new products meet the new needs of consumption upgrading. The product / service has been oriented to the whole baby family.

In the survey of brand development trend, 76% of respondents first suggested that branding should meet the new demand of consumption upgrading through new products in the future development. Meanwhile, more than half of respondents also believe that more cross-border brands will emerge, and products / services will be extended to the whole family.

　 Mother infant channel is still the main business channel of brand business, and micro business is rising in some categories.

More than 70% of respondents believe that mother infant channel is still the main business channel for brand developers to expand in the future. In the diaper category, micro business is the third place to focus on expanding business channels in the future.

　 Some agents have successfully adjusted to widen the gap with peers.

The development trend of the first three agents is consistent with that of last year. 67% of respondents think that compared to profits, they are more willing to choose sustainable brands, and nearly half of the agents also put forward this year's survey. After adjusting, some agents successfully opened up the gap with their peers.

Retailers are constantly strengthening and improving consumer experience and services.

The survey shows that strengthening and improving consumer experience and service is still the top priority for future retailers. It is worth noting that 47% of respondents believe that looking for new growth points beyond traditional categories and trying more new marketing modes, these two new trends are ranked fourth and fifth respectively.

The above is the excerpt of the "report". Get the complete version of the "2018 China baby and baby industry survey report". Please download the mobile app "pregnant baby micro report". Download mode: login APP Store or Android's major application market to search for free download of "pregnant baby micro report", also can pay attention to "CBME pregnancy baby show" official WeChat, click "download micro report" menu.

Bo Wen China (Hangzhou)

　　 CBME Sponsored by UBM. Since June 2018, UBM has officially become a joint venture with Informa PLC (PLC), making it the world's leading B2B information service group and the largest exhibition organizer in the world. The CBME China exhibition, which began in 2001, has been successfully held for the 17 time, including the CBME pregnancy baby show and CBME children's wear show. The CBME pregnancy baby show is the world's leading pregnancy baby show, and the CBME children's wear exhibition is the leading children's Wear Exhibition in China.

While CBME has achieved great success in China, it has expanded to Turkey, India, Singapore and other countries, and is committed to promoting and promoting international exchange and trade cooperation in the global pregnancy and infant industry.

　　 About Asian intelligence

UBM Asia belongs to the British and FM group. Informa PLC) It is the world's leading B2B information service group and the largest exhibition organizer in the world. We want to know our business in Asia.