The Textile And Clothing Industry Caters To The "&Nbsp"; "&Nbsp"; The Characteristics Of Deep Consumption And Consumption Grab The Mainstream Group.

They listen to iPod, play PSP, watch Naruto, eat milk, wear shoes, write "Mars language", draw tuskey, worship Jay Chou...

Yes, they are taking the personality line and advocating.

They subverted the inherent ideas of the 70 and Post-80 generations, because of their unique characteristics and huge crowd quietly changing the current trend, consumption patterns and so on.

The conceptual summary also reflects the subsequent business.

The way of consumption after 90

In the eyes of the public, the post-90s seems to be a "hot headed" generation. Buying goods is almost without reason.

Just because I like it.

In just a few years, they have changed from so-called "brain disabled" consumption to "rational school".

They are better at careful calculation.

China's online shopping industry is booming, from ordinary online shopping to popular group buying, and online consumption is very popular among Chinese consumers nowadays.

With the growth of the Internet age, the post-90s are playing the best.

They enter the ranks of "copy numbers", choose goods in the physical stores, write down the number of goods, and then buy them online.

This way of "offline selection and online shopping" is applied to cosmetics, clothing, ornaments, food and so on.

"No mother, no relatives, no friends, and more careful consideration when paying."

It can be said that their way of saving money even surpasses those of their predecessors.

They do not blindly pursue luxury.

Don't forget that they do not want to be the same as people, they like to be different in the crowd and get the eye of everyone.

They like the taste of small bourgeois, this is a low-key luxury.

Many consumers buy the same brand of luxury goods every time, especially when they take part in "full shopping". They have to buy a bunch of clothes that are easy to crash into others.

They do not like "expensive" and pay attention to "cost performance".

Although all consumption is based on material basis, it pays more attention to "cost performance" when shopping.

For example, if you buy a computer, you will go to the official website to look at the model, understand the function in detail, then go directly to the store to place the order, do not buy the most expensive, but prefer the goods with the highest cost performance.

So it's cheaper and very popular.

How can merchants please consumers after 90?

To solve the consumption characteristics of post-90s, we need to win by wisdom, as in the art of war.

If the consumer market wants to capture the hearts of the post-90s consumers, first of all, we must understand their consumption psychology. What do they think? What do they want? How will they react?

Businessmen have formulated their brand strategy for the 90s.

Many brands are starting to speed up their mining of the gold mine after the 1990s.

Lining is specially designed for the 90's series of "90's series" and Ordifen group's underwear brand RUBii focusing on the 20 year old -25 year old consumer. Many businessmen are optimistic about the cake market after 90, and have been "moving the knife".

However, the unique values, lifestyles and ways of consumption after the 1990s make businessmen somewhat confused. Once the traditional marketing methods are facing the risk of failure in the 1990s.

In this regard, businesses must cater for their consumption proposition before they can "get the beauty back". Businesses must be well versed in the marketing way of the post-90s consumption era.

First of all, the post-90s pay more attention to the feelings and experiences in the process of consumption and use, and pursue the consistency of products or services with their emotional experience.

Therefore, interactive experiential marketing can stimulate their desire to buy, guide consumption and stimulate consumption.

Apple's brand experience store, for example.

Second, for the post-90s who advocate their individuality and pursue their uniqueness, getting a scarce product can make them crazy and show off.

How to create scarcity? The first is the limit, and the second is the restriction on people. So consumers will happily enter the "restricted area" as a symbol of their individuality and identity and realize emotional communication.

Third, home networking is a portrayal of many post-90s.

After 90's pursuit of self, they also have strong sense of collectivism.

They are divided into different circles according to their preferences and social circles, and the opinions of small circles will influence their consumption concept.

Businesses can create a network platform based on interaction and social interaction. After 90, they can enjoy themselves in the world of online shopping.

Finally, businesses can provide more personalities and even niche brands to the cabinet, because the desire for uniqueness will become stronger after 90, while the smaller brands are the increasingly large urban consumer groups.

In a word, we should deeply explore the consumption characteristics and personalization elements of the post-90s generation, and integrate these personalized elements closely with the marketing of enterprises, so as to have a strong mainstream consumer market in the future.