Taiwan Chemical Fiber Group Li Li Develops Outdoor Environmental Protection Function Concept Brand Store

Nylon and polyester fiber factory, Lili group Management Channel brand "GoHiking" for more than a year, completed the integration of the middle and lower reaches of its own textile industry. At present, the "GoHiking" 8 stores in Taiwan have been sold to 20 stores by the end of 2012, providing a full range of outdoor services.

Apart from Li Li (1444) and Li Peng (1447) two polyester and nylon raw material production enterprises, Li Li Group acquired the right to operate the brand GoHiking of outdoor functional products access at the end of 2010, and became the leading brand of outdoor environmental protection function concept. It became the raw material manufacturing, middle reaches processing and product development from upstream, and then to the downstream entity channel.

"GoHiking" currently has 8 branches in Taiwan, 7 of which are in the north and 1 in the exhibition hall of the world department store in Kaohsiung. This year it will be sold at a shop in one month. At the end of 2012, it will reach 20 stores. At the end of January, it will set up cabinets downstairs in the Taichung Golden hotel. In March, two stores will be set up in Taipei. They are located near Tianmu SOGO department store and Carrefour, and another shop will be displayed at the outdoors supplies theater level two in Xinyi Road, Taipei.

Li Li group Lu Rong, deputy general manager of Baolong, said that "GoHiking" customers are located in three age groups from 20 to 34, 35 to 50, 50 to 71, and in addition to their own brand "Verno", they also represent the French ski brand "Fusalp" and the American leisure package "Overland".

Lu Rong pointed out that the market orientation of "GoHiking" is major And flexible brand services, to provide customers with appropriate equipment services, as long as customers explain the content and destination of the activity, the clerk can find the customer's matching supplies from all brands, so that customers can not lose their outdoor activities without worrying about buying the wrong ones, and achieve the goal of "one-stop full service" "One Stop Full Service".