How To Choose And Participate In Overseas Exhibitions

Many exhibitors' exhibitions overseas are often bumpy and costly, but with little effect.

There are, of course, problems in products, market packaging, price, advertising and sales network. However, the exhibition can not achieve the expected goals, but mostly because of the organization and implementation of the exhibition itself.

For example, prior to the exhibition and market survey, so that the exhibition inappropriate choice, exhibits.

It can be seen from the classification of exhibitions that although they all refer to exhibitions or exhibitions, there are great differences: the theme of the exhibition is different, the composition of the exhibitors is different, the participants are different, the visitors are different, and the market conditions of the regional exhibitions are different in the domestic market.

What should we pay attention to once the exhibition decisions are taken in a certain country or region?

1. determine the business objectives before the exhibition.

Why do we have to do exhibitions? Do we need to find a marketable market and new customers? Do you want to introduce new products or provide new services? Do you need to choose agents or wholesalers? Are you interested in holding a joint venture or do research and development through exhibitions?

2. before the exhibition, we should carefully select and study the sales market Chang 3. and confirm the participating commodities.

You know, foreign customers are concerned about the latest or the best quality products.

Therefore, outdated products should not be exhibited.

3. make full preparations for the exhibition.

4. understand all the specific requirements of the exhibition.

Be clear about all the rules of exhibition, exhibition time, service items and the procedures required for exhibitors.

5., people who are familiar with the situation can be chosen to attend the meeting.

Exhibitors should know the sales intention of the company.

If the products of the exhibition are related to technology and equipment, engineers should also be selected to understand technical problems.

6., we need to have plenty of time.

We should arrive in advance to ensure that the booth is in good order, the exhibits are in good condition and the exhibition ends well.

After the exhibition, we should have time to listen fully to our views.

7., business and etiquette should be well balanced.

Sufficient personnel should be provided for the booth.

8., we must pay attention to advertising.

Pre - and post exhibitions should be publicized in attractive commercial journals and newspapers.

9. understand local customs.

Familiarity with local holidays, seasonal and consumption habits should be familiar before the exhibition.

10. choose the ideal agent.

11. send product samples.

12. we must quote the price of all products, mainly CIF price.

Of course, the FOB price and the CIF price are all important in international trade, but generally speaking, the FOB price is used less.

We also need to confirm the delivery date.

13. provide services for foreign users.

14., we should use the metric system to mark the specifications of the products.

The common international system is metric system.

Therefore, before the exhibition, the metric data of product specifications should be prepared.

15. over language barriers.

It is better for exhibitors to learn a foreign language.

16. about credit and payment.

First of all, you should know that foreign agent's credit can be obtained through bank or consulting company.

You should also know about insurance, payment methods and so on.

17., we must protect patent and trademark rights.

If you have obtained the patent right, you should study with your patent agent ahead of time, and how to protect the trademark or patent abroad.

Most countries in the world protect the patent or trademark rights.