China Clothing Association Released The "White Paper On Consumer Safety For Children'S Clothing" To Protect The Healthy Growth Of Babies.

In May 12th, the Chinese clothing association, Jingdong children's clothing and Yue you pregnant baby jointly issued the "safety code for infants and children's textile products" GB31701-2015 for a year.

Consumer safety white paper.

At the press conference that day,

It has also integrated dozens of well-known children's clothing brands to upgrade the quality alliance, emphasizing the safety standards for children's clothing, putting an end to potential safety hazards, building green children's clothing ecology and promoting consumption upgrading from the whole industry chain.

Yang Jinchun, vice president of the China Fashion Association, Ding Xia, President of the clothing business department of Jingdong mall, Yang Gang, vice president of Yue you pregnant baby, and representatives of testing organizations and famous children's wear brands participated in the press conference held at the headquarters of Jingdong group.

At present, the average annual newborn population in China is about 16 million, plus the liberalization of the two child policy, and the baby population is in the golden period of growth. This is the foundation for supporting the continuous growth of children's clothing consumption in China.

Nowadays, after 90 mothers have become mainstream consumer groups. They have strong spending power, low sensitivity to price, and willing to pay higher premiums for baby products with high quality, high security and high added value.

Before making the purchase decision, the mothers of the 90s paid special attention to the safety and quality of the products. However, the safety awareness of this category is often very weak. The children's children's clothing may not be as sensitive as the infant food, but the tragedy caused by the consumer safety accidents often happens.

In order to enhance the safety awareness of children's children's clothing, popularize clothing safety knowledge, standardize consumption behavior, and promote manufacturers to improve their product quality, since April of this year, the China clothing association has designed a consumer survey questionnaire, and has sent questionnaires to Yun Yingtong's and Jingdong mall offline to investigate consumer behavior, safety awareness and safety knowledge. The Chinese clothing association has analyzed tens of thousands of questionnaires collected, and finally released the "white paper on consumer safety of Chinese children's clothing".

Infant clothing consumption safety awareness is relatively low.

The white paper shows that only 27.88% of the respondents knew clearly about the media coverage of infant and child accidental injuries in terms of safety awareness. The safety awareness of the respondents in the first tier cities and provincial capital cities was higher than that in the county-level cities and the rural areas. The post-80s group was more concerned about the consumer safety concerns of children's children's clothing.

For example, the rope and belt of children's children's clothing is an important safety hazard, but only 7.8% of respondents know the knowledge correctly; the consumption channel, the exclusive shop / mother infant shop, the network platform, and the department store counters are the highest frequency channels to purchase baby clothes.

Yang Jinchun said, "from the survey results, we can see that most of the respondents have the awareness of consumer safety for infants and children's clothing, but the cognition on the safety of children's clothing consumption is still at a low level. The importance of consumer safety is still to be strengthened, and consumers' awareness of consumer safety knowledge such as safety standards, technology and content is very low."

He stressed that the Chinese clothing association and the Jingdong children's clothing, which focus on quality and safety, and have a large consumer membership data, issued this white paper. It is hoped that through the investigation itself, as well as the report release and media dissemination, it can arouse the attention of the parents, production enterprises, government departments, professional institutions and other related parties, enhance the safety awareness of children's clothing consumption, and popularize the knowledge of children's clothing safety consumption, and guide.

Behavior, to protect children's clothing consumption safety has been promoted.

At the same time, with the help of the channels of Yue you and Jingdong, we can understand the consumer's pain points for the safety and quality of children's children's clothing, and provide suggestions for the relevant parties to effectively protect the safety of children's clothing consumption.

The trend of infant children's brand is obvious.

It is reported that since the launch of Jingdong children's clothing quality safety alliance project in 2014, Jingdong has been committed to controlling the quality of children's clothing, and has established a complete quality assurance system.

In 2015, it launched the "children's clothing quality insurance" jointly with several well-known children's wear brands, and launched the high quality children's wear marking project, which provided more comfortable and safe dressing choices for children's wear market.

By 2017, the Jingdong children's clothing quality alliance has been further upgraded. From the three party of "single product", "brand" and "Jingdong platform", the quality assurance "three step" plan has been launched.

It is not hard to see that the upgrading of Jingdong brand alliance will bring a qualitative change to Jingdong's quality children's clothing.

Ding Xia said: "Jingdong as the largest self-employed electricity supplier and quality e-commerce provider, appeals to all children's clothing brands to pay attention to the healthy growth of their children and set up a standardized industry standard to provide children with safe, fashionable and high-quality clothing.

Jingdong as a user first platform, the greatest value is to achieve the connection between the best quality products and consumers, so Jingdong will provide the best solution for the various pain points of consumers, and launch the children's clothing with quality assurance.

She further said that the upgrade of the Jingdong children's wear Quality Alliance is an important part of the solution.

Jingdong children's wear Union will strictly enforce the quality inspection rules, in addition to allowing consumers to choose the children's clothing products on the Jingdong platform with quality assurance, let consumers further enhance the safety of children's clothing shopping.

She hopes that the 17 alliance brands that are cooperating with Jingdong should set up an exemplary image and hope more retailers will join in.

Yang Gang said at the press conference that "as a representative of new retail mothers and babies, she has always been committed to providing a safe and healthy maternal and infant product for millions of members of the country through the APP+ online shopping mall and chain store's full channel mode.

In recent years, in the field of children's wear with frequent safety problems, we have the responsibility and obligation to carry out the popularization of consumer safety knowledge for children.

He said that based on the 17 year supply chain advantage, the greatfamily brand of baby clothing launched by Yue you strives to integrate into the international design style on the basis of higher than the GB31701-2015 national standard. It combines the most fashionable elements of IN with the cute and lively children's interesting colors, so that both safety and fashion can be taken into account, so as to eliminate any potential safety hazard at the source.

The upgrading of consumption must be based on a safe and healthy baby clothing brand. If we want to gain the leading position and trust of consumers, we only need to create a brand of infant children's clothing with safety quality and fashion. We hope that we can set an example for the healthy development of the industry, and we will pay attention to the growth of our children together, so as to provide children with high quality safety children's clothing.

At the press conference, the brand representative of Jingdong children's clothing quality union solemnly promises: "adhering to the concept of" customer first ", strictly observe the quality inspection standards, take the initiative to safeguard the rights and interests of consumers, work together to protect the bottom line of children's clothing quality and safety, and work hard to provide high-quality and safe children's clothing for consumers.

The children's show shows people to pay attention to the safety of children's clothing.

From left to right, Yang Jinchun, vice president of Yue you, Ding Xia, vice president of China clothing association, President of Jingdong clothing business department, jointly witnessed the release of the white paper on consumer safety of Chinese children's clothing.

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