Brand Internationalization Is The Source Of Vitality Of Garment Industry

Chen Dapeng, executive vice president of the China clothing association, has been in Ming Tao for 2011 years.

In the forum hosted by Beijing Institute of industrial economics and NetEase in China, the industry experts agreed that China's garment industry is carrying out a new round of industrial upgrading, that is, through the optimization of industrial resources, to enhance the international competitiveness of China's garment industry. The whole industry is implementing a new industrialization strategy and brand development strategy centered on "quality, innovation, rapid response and social responsibility", aiming at cultivating internationally competitive original brands and cultivating international pnational groups.

"Internationalization" has clearly become the key word for the year-end summary of Chinese garment enterprises in 2011, and the future of global planning and participation in trade.

Cao Tingrui, director of the consumer products division of the Ministry of industry and information technology, pointed out that in order to realize the internationalization of Chinese clothing brands and eventually form their own core strengths, we must strive to adhere to the three aspects of "bringing in", "flexible innovation" and "local priority", taking the local market as the center, taking the international market as the radius, and actively and steadily choosing the road of internationalization that suits their own characteristics.

Fan Jun, Secretary General of the Chinese general merchandise business association, pointed out that relying on the broad market and win-win channel to achieve the rise of the mainland, and gradually develop its core competitiveness with international brands and wolves, is not only the international survival route of China's clothing brand, but also an important direction for the commercial sector to give support to its own brands for many years.

Yang Dayun, a member of the China Garment Association Expert Committee and chief consultant of Beijing United times consulting and consulting company, believes that there are many ways to internationalize the Chinese clothing brand.

Professor Bian Xiangyang, a visiting scholar at Harvard University, said that the international experience of international famous brands is of reference value to the internationalization of Chinese fashion brands.