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2012 Changes In China's Professional Apparel Industry: Four Changes

2012/1/9 8:57:00 28

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On the basis of studying and carrying out the spirit of the central economic work, the president of the industry association analyzed the situation of the occupation wear industry in 2011, thus determining the work objectives for 2012.

The overall guiding ideology for the development of China's professional wear industry in 2012 is to focus on changing the main line of economic growth mode, taking science and technology as the guide, fabric as the foundation, creative design as the soul, subdividing the profession, elongating the industrial chain, cultivating expert enterprises, and creating high-end products.

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To drive the whole industry as a whole.

The key words for the development of Chinese professional wear industry in 2012 are design, specialization and refinement.

Focusing on the above guiding ideology, four changes must be made in China's professional wear industry.

First, we should change from passive to meeting the needs of the market to create demand, and influence customers with new thinking, new ideas and new products, improve the overall quality of the clothing market, enhance the taste of professional wear, create demand, and guide consumption.

Two, we should change from "eyebrows and moustache" to market segmentation. We should change the traditional practice of "what activities are done and what activities are done". We should study and discuss the structure and development direction of enterprises, make good articles in product segmentation, find their own strengths, define product characteristics, and make good product positioning.

In particular, it is necessary to strengthen the horizontal combination among enterprises, to give the products that are not good for them to the brotherhood enterprises, and to learn from the experience that brothers are good at, and gradually form workers' clothing, functional clothing, uniform and occupation.

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The subdivision pattern of the four products.

Three, we should change from the production of low-end products to the development of technological products.

At present, the profit margin of most of the enterprises produced by professional clothing is very low, and the professional wear enterprises are unable to extricate themselves from the vicious circle of low price competition.

The reason for this is that no refreshing products have been developed.

Therefore, the only way to get rid of the low end and low price is to take the road of scientific and technological development.

We must make full use of the development of science and technology fabrics and make functional articles.

At present, some enterprises have made achievements in this respect, and have accumulated experience in developing antistatic fabric.

In 2012, the industry of professional wear should increase the development of functional fabrics and joint cooperation with professional clothing enterprises, and take a new step in product innovation.

Four, we should change from product imitation and stereotype to design innovation.

At present, there are old problems in the market of professional wear, whether in style design or material application.

In particular, the lack of design talents and the weak design power of enterprises seriously restrict the improvement of the design level of the whole industry.

More than 50% of the enterprises have insufficient design power.

Therefore, in 2012, we should put the design in a very high position, attach importance to it, and focus on solving the problem of insufficient design ability.

The association has decided to set up the professional designers association and the professional wear academic committee to provide training for the design strength of the industry and provide intellectual support for the improvement of the design concept of the enterprise leaders.

To sum up, in order to achieve the above four changes, we must first change our concepts, not blindly expand the scale, and not blindly pursue bigger ones.

Under the current industrial structure, we should shorten the front line, compress the scale, concentrate manpower, material resources, financial resources, and concentrate effective resources.

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Be strong.

We must firmly grasp the solid foundation of developing the real economy, accelerate reform and innovation, make breakthroughs in key areas and key links, and improve original innovation power.