Li Yifeng Endorsed Metersbonwe And The United States To Achieve "Double Endorsement" Strategy With Jay Chou

Recently, the new movie "Gardenia blossom", starring Li Yifeng, is a hot topic on micro-blog. In July 11th, Li Yifeng released micro-blog's "713, Yes I Do", attracting a lot of forwarding comments and commentaries. Fans have speculated about what new moves the idol has. Famous youth fashion brand in July 13th Metersbonwe Official micro announces, Li Yifeng Will officially become the new spokesman for Metersbonwe in 2015. When the news came out, the audience suddenly came to realize, but also raised new questions. After Li Yifeng endorsed, Metersbonwe's original Jay Chou How will the endorsement be arranged?

Metersbonwe brand director Zhang loves to uncover the mystery. The strategy of "double endorsement" has been retained. brand Jay Chou, who has a high degree of relevance and profound imprint, is also inviting fans to join in the new era of quality idol Li Yifeng. Metersbonwe will not only continue to maintain the Post-80's market represented by Jay Chou, but also open up a large number of post-90 or even 00 young people who like Li Yifeng, and also become a fashionable brand in China to recruit two Super Idols. Since then, Metersbonwe's product design style and marketing strategy will have a new breakthrough, and Jay Chou and Li Yifeng two fans will also increase their interaction with their idols.

All these can not help but let people think of such a word: fans economy. It originated in the scientific and technological circles, but it has flourished in the whole consumption field. Its core is the value recognition and emotional connection of fans to the people concerned. For Metersbonwe, which has a long history and a well known brand, the fans of the original spokesperson are constantly growing, and the new 90's target customers need to be incorporated into the fans group in a new way.

In this regard, Metersbonwe has shown a profound insight into the post-90s group and unique thinking about marketing. Last year, the famous variety of Metersbonwe, a variety show on the new line, was unusually hot after the 1990s, proving its unique vision. This year, the name "fan" APP platform, which was newly promoted by Metersbonwe, has created the unique look of "advertising words and wonderful works". It has made "the most fashionable and fashionable national brand" and "the rich and powerful potential" has become the hot door vocabulary of young people. It also gives Metersbonwe and fan APP a great resonance in the pursuit of personality breaking through the traditional post-90s crowd.

On the other hand, the formation of fans can not be separated from the distance between fans and celebrities. In the era of one-way dissemination of media to the audience, fans are less connected with each other, the fans economy is hard to shape. And the introduction of micro-blog has made interaction between brands and consumers, compressed the level of communication; Post Bar fans gathered together, the role of core fans became more prominent; WeChat made fans and idols closer, so that fans of the economic value of the business more prominent, indicating that the further development of fans economy. Metersbonwe in this Li Yifeng endorsement event online conference marketing, micro-blog, WeChat, H5 and other multi pronged communication techniques, is undoubtedly the use of star fans to spread a good practice.

Beginning in July 11th when Li Yifeng released the topic of "713, Yes I Do" manufacturing, the online launch of this Li Yifeng endorsement was officially launched. After Li Yifeng and micro-blog attracted a lot of fans' attention, Metersbonwe immediately released the star related WeChat H5 drainage, and then on the day of July 13th, attracted the fans interaction with the topic of "Li Yifeng wearing the state". The whole process was completed at one go, and the interaction was good, showing the skillful marketing skills of the Internet products.

What is particularly worth mentioning is that the H5 concept released by Metersbonwe is unique. With the help of "you have 16 video requests from Li Yifeng", the monotonous text is converted into video voice to attract Li Yifeng fans to click and interact with each other. The final drainage effect is also obvious. At the same time, Metersbonwe also plans to launch star related products, recommendation and other related products, hoping to effectively boost sales through the power of idols.

"Our marketing approach now pays more attention to reinventing the brand's real and interesting character and narrowing the distance from the 90's consumers," said Zhang Xinai, director of Metersbonwe brand. "Or, we hope to redefine the definition of marketing, let the brand have the spirit of the Internet and rebuild the value chain with the Internet thinking. This is our starting point now."

"Fans are no longer the same as consumers and users. Fans are the core beneficiaries of brand ties that have established emotional ties with brands," says Zhang. "Fans phenomenon represents the younger generation's value judgments on the pursuit of business and their past differences, and they get the satisfaction of other than economic benefits through their own support for idols or brands, such as identity, group culture, and deep participation." People in the industry also believe that to promote the fans economy through idol endorsement, we need to choose spokesmen, and we need to interact well with the core fans and the wider fans groups through spokesmen. At present, Metersbonwe is in good shape, and the future marketing action can keep up with it, or it can create a classic case that fully explores the fans' economy.