What Is The Temptation To Fashion Brands?

More and more outsiders are starting to enter the new energy vehicle field, with the lure of good policy and huge market space.

Here world

The shoe and hat net is to introduce the brand of the clothing giant, Shanshan, and to build new energy vehicles.

The main clothing business is not good enough to bet on emerging industries.

Yesterday, Ningbo Shanshan Limited by Share Ltd (hereinafter referred to as "Shanshan stock") issued a stock prompt reminder.

According to the announcement, according to the development needs of the company's new energy vehicle project, the company plans to set up a new equity investment fund of the new energy automobile industry through the company's holding subsidiary company with a total amount of 500 million yuan.

4 billion yuan to bet on new energy vehicles

Four years ago, the Ningbo Shanshan Electric Vehicle Technology Development Co., Ltd. has studied and layout the new energy vehicle industry in advance, but it has not carried out substantive business.

In January 2015, the company took Ningbo Shanshan Electric Vehicle Technology Development Co., Ltd. as the main body, and established a joint venture with Inner Mongolia first machinery group and Bei Ben heavy duty automobile group, "Inner Mongolia Qingshan Bus Co., Ltd.". Its registered capital is 29 million 500 thousand yuan, of which cedar is invested 17 million 700 thousand yuan, and its shareholding ratio is 60%. The shareholding ratio of one aircraft group and North Ben heavy duty truck is 25% and 15% respectively.

In May 5, 2015, Shanshan securities issued a fixed increase plan. According to the plan, the company intends to issue 150 million shares to 3 specific investors, including 22.97 yuan / share issuing price to Shanshan holdings, Huaxia life insurance and Tianan insurance, and 3 billion 445 million yuan to raise funds will be invested in the annual output of 35 thousand tons of lithium-ion power battery materials project, new energy vehicle key technology R & D and industrialization projects and supplementary liquidity.

Shanshan Stock Securities Division has revealed that the power train will be implemented in Shanshan stock, and vehicle research and development will be placed in the subsidiary Inner Mongolia Qingshan automobile.

In the evening of July 2nd, the company issued a notice that the application of the company's non-public offering was accepted by the SFC.

Accelerating pformation of traditional garment enterprises

In the eyes of Chinese people, "Shan Shan" is a clothing brand, and it is China.

The first listed company in clothing industry.

After many years of development, "Shanshan" has gradually pformed into a large holding group with more than ten new high-tech enterprises such as new energy and new materials.

Shanshan stock company has been making lithium battery materials since 1999, and is the first enterprise to make negative electrode materials in China.

With the development of battery industry, lithium batteries were gradually popularized in the late 90s of last century.

In the field of lithium battery anode materials, Shanshan science and technology has become the largest and most advanced technology company in the domestic market.

Reporters combed the annual reports of Shanshan stock in recent years, and found that the lithium battery materials business of Shanshan Group has been steadily increasing in recent years, but its main clothing business is not satisfactory.

Data show that in 2014, the company achieved operating income of 3 billion 658 million yuan, of which clothing business income was 1 billion 147 million yuan, and lithium battery new energy business revenue was 2 billion 398 million yuan.

The above data can be seen that in recent years, the main income of Shanshan stock has begun to turn to its lithium battery material business.

"The era of making money by clothing is over."

Zheng Yonggang, a real controller of Shanshan stock exchange, made no exception in the media interview.

Experts believe that the Shanshan stock company's entry into the new energy vehicle is, on the other hand, because its main garment business is sluggish, and it can no longer become a support for its revenue. It is also in urgent need of finding new profit growth points.

Future prospects are not promising.

Although Shanshan stock has the experience of new lithium battery energy, the industry is not optimistic about the development prospects of new energy vehicles.

Su Hui, executive vice president of the China Automobile Circulation Association visible automobile market, said that at present, central and local governments are encouraging new energy vehicles, and new energy vehicles are also national strategies.

Many of them are not automobile companies. They think too much about new energy vehicles. Like Shanshan Group, they have experience in lithium batteries before, but they are still blind to enter new energy vehicles. After all, producing batteries and producing cars are two different things. They may face great risks.

In fact, not only is Shanshan stock, stimulated by all kinds of encouragement policies, all kinds of capital have increased the number of new energy vehicles.

The Great Wall motor recently announced that the company intends to sell 387 million 7 thousand and 600 shares at no less than 43.41 yuan per share, raising the total amount of not more than 16 billion 800 million yuan, for the development of new energy automotive industry, in addition to traditional car companies, even Tencent, Baidu, millet, automobile home and other Internet companies will take the new energy vehicle as its springboard to enter the vehicle business.

According to one industry insider, at present, the traditional automobile companies such as the Great Wall motors and BYD are also investing billions of yuan in new energy vehicles, while Shanshan shares have no experience in automobile production. The layout of new energy vehicles in the whole industrial chain is less than 4 billion yuan. Compared to the lack of investment, new energy vehicles are high cost in R & D, production and sales.

Lin Boqiang, director of the China Energy Economics Research Center at Xiamen University, says that at least dozens of enterprises are entering new energy vehicles, and there may be several more successful ones.

It can be imagined, such as Shanshan, millet and other cross industry.

It is surely more difficult for enterprises to make new energy vehicles.