Noble Birds Actively Pform To Internet + Pformation

Here world

The Xiaobian of the network gives you an introduction to the pformation of the birds and birds, and the "Internet +" project of mobile capital investment.

How did they implement it?

The investment strategy of noble bird mobile capital is "sports + Internet + technology".

In the list of the first batch of investment companies announced, a large number of "Internet +" projects were included.

The founder of the project, Lin ran Hao, said that all sports events are final products of the media, while light broadcasting will also become the future industry.

At the beginning of this year, through the completion of the 240 million yuan investment to the tiger, the two sides jointly worked with Jing Lin capital to set up sports capital domain capital.

A few days ago, the great bird hosted a sports strategy conference. Its sports capital mobile capital, which was established jointly with Tiger flutter, also officially appeared. It also released the first batch of 12 investment projects, such as smart sports ground, Coldplay tribe, fun sports, initial refining, and intelligent education.

Most of these 12 projects are smart games with the concept of "Internet +", which also indicates the actual pace of pformation.

Investing in the Internet + Project

The investment strategy of mobile capital is "sports + Internet + technology".

According to the introduction, the investment direction of the capital includes "Internet +" sports, online to offline sports service, intelligent equipment, sports training, venue services, sports events organization and sports industry subdivision.

In the list of the first batch of investment companies announced, a large number of "Internet +" projects were included.

Among them, the "intelligent Stadium" project is to cooperate with Hikvision, through the pformation of stadiums and gymnasiums, to provide a new set of equipment for each venue, to complete the live broadcast and recording of the ordinary sports users.

The founder of the project, Lin ran Hao, said that all sports events are final products of the media, while light broadcasting will also become the future industry.

In sports data items, there are intelligent basketball made by Infomotion, a US start-up company, which can pfer user movement data to mobile phones through various sensors. Zepp also records user movement data through hardware, and faces all sports events requiring "swing": golf, baseball, etc., and Coldplay tribes, directly doing fitness equipment, plus App and online content, and later introducing value-added services.

These products help users record their own movement process by data or even video, and use long-term accumulated data to meet users' learning improvement and social needs.

In addition, in these investment projects,

It also focuses on O2O projects that help users find coaches and venues.

The "fun sports" want to be the O2O platform of the largest stadium in the country. By providing intelligent management system to the sports venues, cloud will be put to every venue to make it easier for sports users to find sports venues. "Initial training" will start from the perspective of coaches, and O2O will go directly to the trainers, so that users can match the four dimensions of venues, time, service and price.

Closely linked to the pformation of the "National Movement"

"What we want to do is the first sports company in China."

Chen Yizai, senior adviser to the company, elaborated on the company's future sports strategy, announcing the company's upgrading strategy from the manufacturing and brand operation of sports shoes to the whole sports industry operation, and will take the task of "fully meeting everyone's sports needs" as the mission to become an excellent sports industry operation company in China.

The layout of many new fields still in the early stage is done by mobile capital.

In this process of pformation or upgrading, what the great birds want to keep close to is the "National Movement".

In the past, the three levels of sports industry in Pyramid from the top of the tower to the professional economy, sports events and media, and national sports, from the top to the lower level, the opportunity of nuggets in turn decreased.

In the future, this structure will become the inverted Pyramid, and the demand for the national sports will become the biggest cake of the sports industry.

Regarding the selection criteria of sports items involved, there are three giant and six major items: the project must have a huge number of participants, huge consumption potential and huge development space; and the top six items are running, walking, riding, football, basketball and tennis.

For noble birds

In terms of crowd selection, the campus is the top priority.

Andy Chen said, looking at 80% of the Olympic team athletes in the United States are campus athletes, the sports industry group in the vision of the birds and birds can not find suitable companies at home and abroad, but on the 320 million campus sports group, NCAA will be the reference target of the good people.

According to the introduction, this year, you will start the Chinese University Campus relay marathon League. This year it will cover 100 colleges and universities, and the target for the next year is 500.

This will be the first IP of your own sports.

"What we want to do is the first sports company in China".