Japan: Comfortable Flat Shoes Are Gaining Momentum, Sandals And Socks Are Popular.

A new attempt to match sandals with socks

Compared with high-heeled shoes, wearing sandals is not tiring, but there are also grinding feet.

In view of this, the US outdoor brand Teva has created a new model of sandals with socks, which was first produced in sports shoes with frenulum at the wrist.

In the beginning, Teva sold socks in a pair of sandals and sold them in a complete set. The warm texture of stockings made people feel at ease, which matched some of the original outdoor sports sandals which looked like hard air. They offset some of the characteristics and formed the overall style.

Skin and sandals are spaced with socks, soft touch and light walking.

It also brings peace of mind. There is no need to worry about balance and intensity.

The style is relaxed and sporty, but wearing comfort is the biggest reason for its popularity.

It will be a trend in the future to dress without restraint and without effort.

The common thing about health department sandals is that it is light and casual, and is not very reluctant to pursue the trend. Instead, it is a return to nature. We can all feel the fashionable attitude.

Retailers also used decorations that had not been done before.

Online animation "summer with the sound of shoe heels" is broadcast in the West Wu SOGO department store, which is called "DORESAN Style", that is, the matching of dress and beach sandals.

The sandals such as "havaianas" and "Melissa" have even added elegant kimono elements.

The influx of overseas brands

Influenced by the sandals craze, many overseas brands have entered the Japanese market one after another.

The brand "Sanuk" of California, USA opened its first store in Okinawa, Japan in April, which was made of genuine yoga mat material.

The background of the birth of the brand is derived from the beach culture on the west coast of the United States. It is integrated into the current fashion by yearning for that atmosphere and lifestyle.

The sandal brand "Ipanema" imported from Brazil has also arrived in Japan. The first concept store in Japan, "Ipanema, Tokyo," will be opened at the end of 8 in Meiji Road, Shibuya, Tokyo.

Another interesting combination of sandals and accessories is the sandal brand "POPITS", which was born in Losangeles and became famous in Hawaii, has also begun to soak up the Japanese market.

With sandal sandals as the center, the brand "Sand by Saya", which was born in New York, is the work of Saya, a Japanese designer living in New York.

According to Saya, women in Manhattan are fond of Mashup, and walking on the streets in sandals is not uncommon.

It is the style of "Sand by Saya" to weave gemstones, ribbons, beads and other ornaments together to decorate sandals.

Sandal trend reflects women's psychological changes

Although the so-called "trend" is mostly formed by the proposal of brand or design and then promoted, but it also necessarily includes the psychological and subconscious needs of consumers.

Through this suddenly rolled up

What we are seeing is the psychology of women pursuing purposely fashion.

In addition, pay attention to foot health and hope that life is full of vitality. This is a common sense with the spring sports shoes that spring.

Sandals are also increasingly appearing in mashup style clothing.

With unique clothing or elegant traditional costumes, it has a great effect on highlighting sandals.

If it was before, it's hard to see this match because of incompatibility, but now many people will like this sense of difference.

Originally, the expectation of high heeled shoes is that it can make feet look beautiful and beautiful, but if it is not very concerned about others' opinions, it is still comfortable for them to choose flat sandals.

Abandoning the high heels and choosing the flat bottom, it also reflects the change of the mentality of Japanese women. They begin to pursue fashion from the angle of "ego".