How Can Clothing Enterprises Display Their Brand Charisma?

A few days ago, the reporter had the honor to participate in the Tibetan carpet festival held in Xining, and saw the foreign friends from Pakistan standing in front of the booth of a domestic enterprise, claiming that the latter Tibetan carpet type belonged to them.

No matter who is right or who is wrong, who is copying it.

In fact, we live in a world full of wisdom and creativity of the forefathers. The accumulation of these cultures has benefited us greatly. We have the responsibility to protect, inherit and develop these wealth.

The best inheritance should not only be in museums, but throughout our lives. In real life, these traditions can be renewed by creativity.

They all say that the world is a big copy, but the problem facing the garment industry is not only imitation, reference or even plagiarism, but also the use of these techniques while losing their "soul".

Although copying boards can bring short-term benefits to the lack of brand enterprises, it is difficult to achieve independent pricing power without original products.

Faced with the general upsurge of costs, if those enterprises with strong independent brands and relatively strong competitiveness can raise their prices by relying on their unique styles and brand effects, by lowering the cost and ensuring profits through the integration of upstream and downstream industrial chains, these small enterprises without independent development capability can not raise prices, and there is no room for reducing costs.

Imitation, reference and even plagiarism have always existed in the clothing industry. Japanese fashion was also imitating European fashion when it first appeared. This is a growth stage.

"Someone copied" is also a manifestation of a successful brand. The key is to make ourselves bigger and stronger and not afraid of plagiarism.

Even if he is plagiarized by others, he can only copy your form and not copy your soul.

For example, the same clothes, each person wearing different feelings, each has its own style; the same fabric, each designer's angle, taste, aesthetic difference is different, the things that are made are different, some brands are born with the designer's "taste".

The important symbol to distinguish the difference is the brand. The brand is making various explanations for the clothing, giving the clothing cultural significance.

More and more people regard clothing consumption as a kind of cultural consumption, which is similar to watching movies and appreciating art works, rather than a material consumption.

Clothing is a kind of self-expression of consumers, a way of life and expression of values. To make clothes or make a brand must have its own culture and its own soul, so as to make itself invincible.