The "Green" Stone Of Hengda Changed Thousands Of Waves (2)

Green challenge

In June of this year fashion week While many companies are still promoting their products and selling their own products, Hengda has put the main emphasis on its brand building and upgrading. In this exhibition, in the industry, in front of many enterprises in Qingdao, we advocate the concept of "low carbon economy". Let people shine. Of course, the low carbon high-profile appearance of Hengda is not just a matter of publicity. More importantly, it is really aware of the important role of low carbon in the future development, and enterprises have been walking along this road from unconscious to conscious for so many years.

In fact, Hengda turns green Behind it is a Colosseum arena. In recent years, energy shortage and environmental pollution have become the focus of the world's attention. Changing the traditional high energy consumption and high pollution economic growth mode, vigorously promoting energy saving and emission reduction, developing low carbon economy marked by low energy consumption and low emission and realizing sustainable development are becoming the common choice of the world's economic development.

As a developing country, China's energy and environmental problems are particularly prominent. In 2007, the report of the 17th CPC National Congress first put forward the idea of "building ecological civilization, basically forming the industrial structure, growth mode and consumption mode of saving energy resources and protecting ecological environment", pointing out the direction for sustainable development, and also making people pay more attention to the rise of low carbon economy.

In fact, in this field " green In the wave, consumers really grasp the power of discourse. With the help of the Internet, the power of consumers has been strengthened unprecedentedly.

"We do not have such great ability to change the structure of the whole industry and the habits of consumers, but we can adjust our products and instilling the concept of low carbon life into the common people." In Wang Jiwan's view, in order to make the whole society "green", it is a great responsibility for the company that they have the ability to change their products. At the same time, consumers can also make some choices to promote, and the government can formulate more stringent policies and standards.

For Hengda, green change is just beginning. There are still many challenges and challenges to become a real "green" enterprise.

In Wang Jiwan's view, the first challenge is how to make the whole industry chain have a sense of green innovation, do better in research and development, have faster speed and higher efficiency. "Most of the work of green innovation is the behavior of the whole industry chain, which requires enterprises to take it as a mission or strategy, and really push forward and implement it."

The second challenge is how to strike a balance between business and green. Wang Jiwan said that the goal of Hengda is to become a "green" leading company in the industry, but leading is not to do at a great cost and cost. "After all, Hengda is an enterprise, and it must be considered that it is feasible economically and commercially, and it can not be said that enterprises regard environmental protection as the sole goal and purpose." Wang Jiwan believes that enterprises in green innovation how to improve efficiency and how to bear such responsibilities is crucial.

Third, we need the coordination of relevant government systems and policies. Wang Jiwan said, "for example, there are more stringent environmental protection laws, so that manufacturers can easily implement one thing. You do not have stricter laws, in place of law enforcement, and some businesses are very difficult to do. It even needs customers to cooperate with them, and there is a lot of room for improvement in these areas.

"Green" is changing the rules of the game in the same industry as Hengda. On the one hand, the concept of sustainable development marked by green is becoming a new standard. On the other hand, green purchase is also changing the traditional format. Nowadays, more and more people are fond of the personalization and fast growing products of Hengda.

In Wang Jiwan's view, behind the change of "green", the first is the change of business scope, which has caused changes in the rules of the game. Green environmental protection is definitely a trend. Most Chinese enterprises are internationalizing more or less. Green is a challenge that we have to face, but most Chinese enterprises are not aware of this problem. "Chinese enterprises have suffered losses in intellectual property, price and quality, and now we need to make up the lesson of environmental protection. This is a hidden danger. The risk is extremely high. "

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Comment: climate turns hot and enterprises turn green.

Starting in October May 2007, IBM launched the green innovation project, which invested $1 billion a year to mobilize the resources of the entire company to substantially increase energy efficiency in IT. For energy saving and environmental protection, not only large companies like IBM are keen on it, but many small businesses also regard it as an important job. Shanghai Reggie Torre Vermella Hotel has invested 30 million yuan in 2001 to introduce energy-saving technology. In Shanghai, the average energy cost of the hotel is generally 8% of the revenue. However, in the Reggie Torre Vermella Hotel, the cost of energy consumption has been reduced to less than 5% of the revenue due to the adoption of energy saving technology.

Green enterprises should embody energy saving and environmental protection from enterprise strategy, operation management, supply chain to products and services. From inside the enterprise, it is necessary to use various energy-saving methods to reduce office consumption. Specific measures include: encourage employees to take various environmental protection strategies, formulate and implement waste sorting and recycling system, encourage paperless office work, make extensive use of teleconferencing and video conferencing, encourage employees to work at home (reduce energy consumption and pollution caused by work vehicles); from the supply chain of enterprises, we should adopt energy-saving, environmental protection and recyclable raw materials, shorten the supply radius; from products and services, we should produce products with low energy consumption and high efficiency. All of these practices are green and green.

Some companies believe that environmental protection can make the company's brand profitable, but at the expense of the loss of the company's profitability. This idea is one-sided. Far sighted entrepreneurs will find a balance between long-term strategy and short-term operation. The new point of view is that in the era of economic globalization, advanced corporate responsibility concepts and practices have become the core competitiveness of enterprises. The positive social responsibility of enterprises will not only hinder the development of enterprises, but also promote the development of enterprises. The competitiveness of social responsibility has become an important manifestation of the international competitiveness and core competitiveness of enterprises.

In the current uncertain economic situation, business operations are generally faced with difficulties. At this moment, the pursuit of "green" will undoubtedly increase the expenses of enterprises. Enterprises should look at the long term and not only care for immediate interests. In the economic crisis, although it is difficult to invest in green environment, it will be related to the long-term survival. If a major pollution accident happens, it will accelerate the collapse of the enterprise.

Toyota Corporation pioneered the hybrids, the Prius, which laid the image of "green cars" in the minds of consumers and enhanced brand influence. Since the introduction of the Prius, the brand value of Toyota Corporation has increased by 50%. A Chinese company, through real-time sensors installed inside and outside the building, measures indoor and outdoor temperature differences, so that the air conditioning starts in the morning, automatically introduces outdoor cold air into the room and reduces indoor temperature, so that no need to run air-conditioning equipment during peak hours of work a few hours after work. This technology can shorten the air-conditioning refrigeration operation time by 1-2 hours, and reduce energy consumption 10%-20%.

Enterprises should take a positive attitude towards environmental protection, not just regard it as an additional financial burden of "cost". Environmental related inputs will bring huge rewards, such as creating new business opportunities through green products or solutions, adopting new energy saving technologies, reducing resource investment, reducing costs, adopting renewable materials and strengthening environmental protection, and strengthening brand image. Moreover, the environmental impact of enterprises and environmental management initiatives have become an important factor affecting consumers' purchase, partnership and investor behavior, and the potential benefits are enormous.

When enterprises establish green strategy, they should distinguish two levels: first, the whole enterprise is working for green, specializing in environmental protection products and services; the two is that some enterprises' products and services are not environmental protection, but they can also take the green route, such as producing a computer, which can pursue the energy saving of computers.

Green strategy is a business opportunity. The external consumers are aware of the impact of bad environment on their lives. The government recognizes the failure of environmental protection to the economy. Consumers with the same function and appearance will be willing to spend more money if they are environmentally friendly products. After doing environmental protection efforts, the internal operation of the enterprise has a positive effect on the whole brand, and consumers are more willing to buy their products and services because the enterprise is an environmental protection enterprise.

Of course, the most important driver of the evolution of enterprises to green is the highest leader of enterprises. They have to put environmental protection in the overall strategy of enterprises and put them in a very important business objective before they can play a key role.