Part Of The Textile Enterprises To Test The Water, "Industry 4" Three Strategies To Achieve The Development Of "New Normal".

With the coming of a new round of industrial change, " Made in China 2025 "put forward the development strategy of" transformation from production manufacturing to service manufacturing ", transforming from subcontracting to service, accelerating brand strategy and upgrading. Electronic Commerce Sales terminals, extension of industrial chain, improvement of customer satisfaction and development of new profit growth points. Gradually become an important way for Jimo textile enterprises to break through the bottleneck of development. Industry 4 The path of Jimo has come to light.

The "smile curve" of textile manufacturing shows that the front-end R & D and design, sales and logistics of the rear end are the more profitable links in the whole industry chain, while the profit in manufacturing links is low. If the enterprises only focus on the production and manufacture of products, they will face severe pressure from homogeneous competition and low profits. Some textile enterprises in Jimo will take the lead in trying to solve the R & D and design problems of the front end with brand strategy, and make the sale of the back end with e-commerce, so as to realize the "new normal" of Jimo's textile development.

　　 Jimo textile "new normal" is "long form" - crack "homogeneous competition" and push the brand development strategy.

In the eyes of entrepreneurs, the "new normal" is "long". Because of the long-term potential of the potential growth rate determined by labor input, market and other factors, Jimo textile industry has been in the leading position in the downstream industry for a long time. Nowadays, the turning point of demographic dividend in Jimo has arrived earlier. The average cost of labor in the central and western cities is 1/2 in Jimo. The average cost of labor in Southeast Asian countries is only 1/5 of Jimo.

With the rapid development of globalization and information technology, resource elements have been integrated globally. The "big competition" pattern has been formed to solve the dilemma of "homogeneous competition" of enterprises' products. Jimo red textile group has found the golden key:

　　 Conform to international standards, adhere to the concept of "tall and tall"

"I am optimistic about the trend brand, which will be the main rhythm of the future market." Zheng Bo, chairman of red spinning group, admitted. The brand strategy of red spinning is through the successful grafting of famous foreign brands and local enterprises, and introducing the advanced production standards of international brand fashion to materials, weaving, dyeing and other aspects, and promoting the upgrading and upgrading of enterprise production and sales mode. Red spinning and famous American brands Big mouth monkey PaulFrank signed the contract and obtained the sole agent authorization of the big mouth monkey in Greater China. That is to say, the authentic mouthpiece products that consumers see on the market are all operated by the red spinning company. "Our products are mainly targeted at consumers after 80 and 90, and of course there are high-end custom brands such as" Zheng Bo said proudly. In 2014, the profit growth rate of red spinning group was 2 percentage points higher than that of Jimo textile industry.

　　 Integration of human resources to guide textile brand incarnation "small meat"

"Brand value is invisible and invisible, and this culture is the core competitiveness." In order to maintain the influence of high-end brands, the red spinning group has integrated human resources in the whole country and even globally, and has established an international operation team. In the company's shareholders, there are designers from the United States, Italy, Korea, China Hongkong and Taiwan of China. The designers are also from all over the world, and enterprises are investing in R & D centers in Beijing and Shanghai to absorb top talents in the most developed regions of the country. At the annual red ribbon annual press conference, you can see the most popular styles and colors next year, and some orders even reach six hundred million or seven hundred million yuan.

　　 Jimo textile "new normal" is "dynamic" - embrace the Internet "big data", e-commerce is surging.

Information society Internet The popularity has greatly liberated people's hands and feet, and more people have become accustomed to the way that the mouse is gently and one-stop service arrives at home. The network is a booster, and the network is also a productive force. Zhejiang Yiwu, which has no location advantage, can become a global commodity distribution center through e-commerce. Haining County, which does not raise cattle and sheep, can transform itself into the world leather center through e-commerce. Wielding the "magic wand" of the electricity supplier can move from "sweat type sales" to "intelligent sales", and the market will be "out of nothing".

　　 Close to the consumer body to meet individual needs

Nowadays, the development trend of textile and clothing is changing from popularization to individuation. The continuous refinement of the market consumption crowd extends the two ends of the "smile curve" further, and the direction of industrial transformation is clear. In the production workshop of Hong Ni group, the staff through the electricity supplier channel, combined with cloud computing software, will directly transfer the customer demand to the workshop production line, and create customized high-end business underwear. Hang Ni is a business underwear brand of Qingdao's Hong Ni group. Download the Johnny underwear mobile phone APP, register as a member, provide your own height, weight and other data, choose fabric, version, style and style. Hang Ni will accumulate 18 years' data and experience in the underwear industry according to Hong Ni, choose the most suitable size for you from your size library, let you simulate online dressing. In general, there are only four or five sizes in the clothes, but there are more than 30 sizes in the underwear. The size is more precise.

　　 Use the addition of channels to replace the multiplication of profits.

"Through the electricity supplier channel, we can make the cost of the shopping mall to the consumer, and the consumer line can get higher cost performance products." Red Ni group leader said. All along, the expansion of channels is a pain for every garment enterprise. Hong Ni underwear previously relied on physical shopping mall channels, an average of each 1000 yuan of underwear sales profits, excluding the entry fees, sales staff salaries and other expenses, get only 200 yuan. In recent years, Hong Ni has set up an e-commerce department to develop e-commerce. This year, it has realized the comprehensive operation and multi-channel development of the six major e-commerce platforms, including Tmall flagship store, Taobao C store, distribution platform, Alibaba, 1 mall and Jingdong mall. In 2014, Jimo succeeded in becoming the eighty-eighth place in the 100 power enterprises nationwide, up 20 from 2013, ranking the top 4 in Shandong province.

　　 Jimo textile "new normal" is "progressive" - achieve innovation driven, and insist on winning by quality.

Textile industry is a traditional industry that is worthy of the name. The market competition is fierce, and the supply of products exceeds demand. Once encountering severe economic winter, it is often the first industry to suffer losses. But traditional industries are not equal to backward industries. The key lies in whether they can be high-end. From the survey, we can see that the profit growth of textile enterprises in Jimo is behind the continuous improvement of gold content, and technological innovation has led the development of enterprises to become a trend.

　　 Strengthen technical cooperation and upgrade the speed of technology conversion products

Seaweed underwear has excellent natural flame retardancy, burning at least 15 seconds longer than other material underwear. Its hygroscopicity is also very good, pour a cup of water, "Shua" is gone. At the scene of the fashion week, Zhang Xiaolei, director of Hong Ni, enthusiastically explained the newly developed hang Ni seaweed underwear. Hong Ni has invested millions of yuan in the research and development of seaweed fiber in the 863 national key project jointly with the scientific research team of Ocean University of China, and released China's first seaweed fiber underwear. As the driving force and core competitiveness of the development, red Ni group has invested a lot of resources and manpower to set up R & D centers in Hongkong, Guangzhou and Shanghai to carry out the most sophisticated design and research and development of fabrics and styles. This year, Hong Ni has created the only aseptic production line in the country through technological renovation, and has made the product quality the top of the country with innovation.

　　 Promoting "machine substitution" and continuously improving labor productivity

Walking into the production workshop of Jimo red collar group, we see the fine operation of computer control and the whole process of information operation from purchase orders to sales. "We directly take orders from the Internet, operate computers according to the sizes and materials needed by customers, and provide personalized customization for global customers". Each production link has specialized technical personnel computer control. After a garment completes a process, it automatically enters the next process through automatic transmission, and all kinds of garments that just come down from the production line are sent directly to customers in the world through logistics. In the first half of this year, the growth of the total value of red collar group was far higher than the national average level, and became a benchmark for the realization of industrial informatization in the whole country. In recent years, the transformation speed of textile enterprises in Jimo has obviously accelerated. In 2014, the labor productivity of textile enterprises in Jimo increased by 6.5% over the previous year, the largest increase in three years.