Mercedes Benz China International Fashion Week Opens In Beijing

Yesterday, Mercedes Benz China International fashion week (2015/2016 autumn winter series) was unveiled in Beijing. This season's fashion week is 8 days. There are 41 brands and agencies from home and abroad, 38 Chinese and foreign designers, and more than 80 design rookies participating in the fashion week this year. They will hold 26 special events, 2 professional competitions and 10+3Showroom at 751D, PARK, Beijing Hotel and other venues. Besides, there are more than 50 professional activities such as press releases, Sharon forums, professional seminars, etc. Nearly 70% of Chinese and foreign brands and designers are making their debut. Meanwhile, the Chinese clothing awards are also included in the official schedule of the fashion week, autumn and winter series for the first time.

In 2015, China International Fashion Week entered its eighteenth year. With "brand", fashion As the core theme, China International Fashion Week is the incubator platform for independent brands and design forces, and is a window for China's fashion industry. The Chinese and foreign brands and agencies involved in Mercedes Benz China International Fashion Week (2015/2016 autumn winter series) include women's clothing, men's wear, dress, tide cards, winter clothes, casual wear, denim clothing, parent-child wear, children's wear and other categories.

Domestic brands include Bosideng BOSIDENG, warm bird W&F BIRD, JEANSWEST JEANSWEST, dance with wolves, Dancing Wolves, Jiangnan cloth children's clothing JNBY by JNBY and other famous brands, and also have a group of fast-growing fashion brands and designer brands. Abroad, there are Cristiano Burani from Italy, as well as araisara (Arai Sara), Asahi Asahi Asahi KASEI and other Japanese brands.

A total of 38 Chinese and foreign designers took part in this season's release and static exhibition, more than half of them were new faces on the stage of fashion week. Among them, domestic designers include Wang Yutao, Ceng Fengfei, Chen Wen, fan ran and other famous designers, foreign designers have Susanna Bracco, Marina Miglio, Cristiano Burani, Nan Zhi Xun, Arai Sara, Hu Sheguang and so on. During the fashion week, the fourth 10+3 Showroom interpreted the "new Chinese independent design force" with its unique design vocabulary.

In addition, more than 80 design rookies will participate in the "Han Po Award" twenty-third China International Youth designer fashion competition, the "holy heart cup" first China Light business dress design contest and 2 finals and colleges jointly issued.

Two big open classes will be held this week fashion week, and Ba Lina Ali Lo Dy design office will bring a lecture on fashion trends. In addition, Sino French exchanges in the field of fashion and innovative exhibition will be held in the same period.

The Mercedes Benz China International Fashion Week has been supported by business partners in various fields. Asahi kasin, Johnnie Walker, Perrier natural mineral water, Italy dessert VAI-MILANO, Beijing Hotel, 751D PARK and other fashion week providers provide a guarantee for further improving the service quality and level of fashion week.

China Fashion Week was founded in 1997. It is divided into autumn winter and spring summer release season in Beijing in March and October. Up to now, more than 430 designers and more than 410 brands and agencies from China (including Hong Kong, Macao and Taiwan), Japan, Korea, Singapore, France, Italy, the United States, Russia, Switzerland, Germany, Holland, Sweden, Denmark and the United Kingdom have held 933 fair meetings. China Fashion Week has become the top fashion in China. Ready-made clothes The professional publishing platform of new products, new designs and new technologies has become an international service platform for Chinese and foreign famous brands and designers to promote their image, display their creativity and spread their popularity.

In 2011, China International Fashion Week established a strategic partnership with Mercedes Benz. China International Fashion Week became a member of Mercedes Benz world famous fashion week and entered the International Fashion Festival family. It marks a new step in the development of China International Fashion Week in the process of internationalization and marketization.