Wangfujing Department Stores Actively Promote Full Channel Reform And Build Three-Dimensional Network Marketing Service System.

　　 Wangfujing department store revenue net profit double down

After going to department stores, All channels Wangfujing department stores, which have been adjusted in terms of reform, still fail to withstand the cold wave of the downward trend in the traditional retail industry. The 2014 annual report released by Wangfujing department showed that the revenue of Wangfujing department store during the period was 18 billion 277 million yuan, down 7.64% from the same period last year, and net profit was 636 million yuan, down 8.36% from the same period last year. The double drop of revenue and net profit has led Wangfujing department store to accelerate the layout of shopping center adjustment and the whole channel construction.

Data show that Wangfujing department store achieved 17 billion 694 million yuan in revenue last year, a decrease of 8.01% compared with the same period last year, and the gross profit margin of the department store industry was 18.47%, an increase of 0.61 percentage points over the same period last year. Wangfujing department stores said that the decline in business revenue was mainly influenced by the macro environment and related policies. Besides, the rapid development of Internet retailing and cross-border electricity providers also had some impact on the growth of the company and the industry.

Last August, it was called "the first shop in New China". Wangfujing department store Announced that it will no longer open shop in the traditional department store business mode, and will focus on the development of shopping centers and Oteri J format. The report shows that through the transformation of Guangzhou, Chongqing, Baotou and many other Wangfujing department stores, and the adjustment of some floors of Hohhot Wangfujing into the "city center outlets", the introduction of new business format, the sales decline brought about some of the performance pressure to ease. From the income perspective, Chengdu Wangfujing shopping center and Nanning Wangfujing outlets sales situation is obviously better than other stores. Wangfujing department stores said it will continue to focus on shopping centers and outlets in the choice of new projects.

On the whole channel construction, Wangfujing department store builds three dimensional network customer service and marketing system through WeChat service number, Internet Financial membership card "Wangfu UKA" and Wangfujing App service platform. E-Shop Fully develop new Internet channels. It is reported that Wangfujing department store currently has nearly 3 million VIP customers, of which active customers reach 1 million 550 thousand, while VIP customers spend about 48% of the company's sales revenue, and the total number of fans of WeChat stores and subscribers reached nearly 500 thousand, while online sales increased 117% over the same period last year.

Although Wangfujing department store has spared no effort in promoting the whole channel strategy, but from the earnings data, the construction of Wangfujing Department e-commerce project is still facing serious problems of loss. According to the annual report data, as at the end of the reporting period, the company Electronic Commerce The loss of project construction has reached 42 million 62 thousand and 800 yuan.