Ito, Beijing, Great Surgery

In May last year, the three representatives of Ito, the representative of the Chinese District of Beijing huwahtang, made a big change to the Chinese sugar Hualien company in Beijing last May. After ten months, they went to the "military order" of the "Da Ban" in the capital of Hubei Province, demanding that the huacu Yang Huate hall start implementing the "never to retreat" reform plan from this month, and realize the "regeneration" of the performance in 3 years.

Saegusa Fuhiro is here to attend the 2015 year of Beijing Hua Tang Yang Hua Tang Commercial Co., Ltd.

The above requirements were made by the 577 suppliers.

According to 2014

The sales ranking of the Department Store ranked sixth, and Hua Tang Hua Tang sold 2 billion 140 million yuan last year, and then "shrunk" more than 300 million compared with the 2 billion 500 million yuan in 2013. It lost its performance in the old department store, such as Yansha friendship mall, Xinguang department store, Cuiwei building, urban and rural trade center, Zhongyou department store and so on.

And if combined with the comprehensive retail formats such as Carrefour, WAL-MART, big RT mart, Wuming, Jingkelong and other shopping centers such as supermarkets or joy City, the Beijing ranking of Hua sugar hall is even worse.

"Chinese medicine is no longer working, it can only be a surgical operation," Saegusa Fuhiro said.

From the competitive environment of retail formats, as a physical store of "department stores and supermarkets", Beijing Hua Tang Yang Hua Tang can not disobey the pformation period of "changing leather or perish".

Imai Makoto, general manager of Beijing Hua Tang Yang Hua Tang commercial Limited by Share Ltd, released three groups of research data, providing examples from three different dimensions.

First, the commercial area data is displayed.

The intensification of competition.

The data show that the commercial area of Beijing has a slowing trend after its rapid growth in 2003, but in 2013, compared with 2000, the total commercial area is still 507%, with an average area of 135% of shops and an average area of 65886 square meters in 2013.

"The competition in the same industry is intensifying, and no one can survive without competition."

Imai Makoto said.

Second, the online shopping society is accelerating.

Retail sales accounted for 5% of the negative growth in department stores in Beijing in 2013. The growth of supermarkets was only 0.8%, convenience stores 4.5%, and online shopping increased by 46%.

Third, consumer demand has changed.

In 2014, a survey data from Beijing Hua Tang Hua Tang on consumer demand showed that only 1% of the consumers came to shopping malls purely for the purchase of goods. Catering consumption (71%), entertainment and leisure (15%), beauty and health (7%), travel (4%) and other experience consumption were the main demands.

"The retail industry has suddenly entered the era of" goods vendors' can not survive ", Imai Makoto said, consumers will not shop in order to buy goods, but need to experience time in a comfortable space. The original physical stores need to change.