Clothing Brand Play TV Drama "Implanted" Marketing Has Paid Attention To.

stay Film and television circles Within the company, almost all the companies that are capable of "futures" operate. The film is not filmed, and the distribution channels must be opened first. If we can win a strong broadcasting platform, the film will not be forgotten. As long as the film can be broadcasted, we will have the most basic safety margin when we invest in the clothing brand. Otherwise, the final issue will not be enough, and the film will not be broadcast on time.

Therefore, the publishers of film and television drama projects decide whether the commercial appeal of the clothing brand to spend money in "embedding" marketing can ultimately land.

The power of the producers is actually what kind of cast they can create. How many times do you need the movie? How many actors did the producer come to? This is very important, because the cast directly determines the audience's ratings, in other words, how many people your brand can see.

Say more, those listed in Project investment The colourful frontline entertainers in the copycat, who bracketed up, are writing talks, or are interested in a class, telling you that this kind of investment promotion 99% is a hooligan. Eight characters have not yet been put out to support the front door. That is not flickering. What is in black and white? 365 days a year, the arrangement of entertainers determines their annual harvest. The more red they are, the more cautious they choose, the more they want to maximize their value, you know.

In fact, with the help of movies and TV shows, or reality TV entertainment programs, it is through a relatively strong media platform to display their own brand ideas, images and products, so that the target consumers can have the desire and impulse to consume.

Therefore, in the hot days of TV play, every night when your product appears, the company is best able to take full action and work overtime to interact with customers in online channels such as big business platforms, new media, APP and so on. Line up with the plot, do floor promotion in stores, stir fry topics, let the terminal continue to follow up, and ultimately achieve better results.

There are still a few days to be "618 big promotions". In the first half of the year, the fiercest electricity supplier war is imminent. At this critical moment, if we can just make a play on the TV series with its own brand "implanted", there is no need to worry about the performance.

In the tiger mother cat dad, Sissi (Ji Zi Yu) has the same money.

Second, what kind of actors and actors deserve cooperation?

If the producer signed the cast and the internal quality of your brand, External image Does that mean that the business can be 100%?

No! Not too!

First of all, we need to clarify a problem. Before the producers sign artists, they will conduct a comprehensive and comprehensive assessment of them, including assessing the commercial influence of the artists. For example, how many endorsements are there, how often they are exposed, how much fans are active and so on. Under normal circumstances, if the producer wants to have the brand of clothing brand, it may directly find the brand "implanted". Otherwise, it is easy to involve the exclusivity of actor's image endorsement.

In fact, most of the first line artists have the endorsement of clothing brands. For example, Huang Xiaoming endorsed the "ishton" men's clothing. If the other men's brand wanted to "implant" in the next play of Huang's master, it would be more troublesome to let the master wear your clothes to act. Not only will Gong Zheng, the chairman of Alton men's wear, not agree, nor will Huang Xiaoming's team agree. Of course, there is such a good thing that the producers will certainly talk to Gong boss first.

So, what kind of artistes can the clothing brand ultimately cooperate with can be carefully studied, and the water inside is really deep.

In other words, the brand in our clothing circle will want to sign an image spokesperson one day. In addition to keeping in line with the brand's internal and external temperament, we should consider the depth value of the artist in signing the contract. For example, is it possible to bring more business resources to the brand, and can we find more business value from the spokesperson?