Wei Is Making More Changes. The First Denatured Model Is Added To The Endorsement Matrix.

The "Vitoria secret" stage will usher in the first denatured model.

In August 2nd, Valentina, a Brazil denatured model, revealed that it was acting as a spokesperson for the "pink" brand. Valentina was born in a small fishing village in Brazil, and was 8 years old.

Valentina announced the news on her Instagram homepage and exposed her behind the scenes photos for Wei Ming.

"Never stop dreaming," she wrote in another post.

She was also the first transsexuals to get on the Vogue cover, breaking the barriers of fashion.

Valentina's father is a Brazil fisherman and his mother is a teacher. She once said that she had never been subjected to anti cross sex discrimination during her growth.

"At the age of eight, my mother took me to see a psychiatrist. At that time, I already liked to be with girls. I think I'm one of them. I've collected a lot of dolls.

"This psychologist knew I was a transgender. When I was twelve years old, I began to call myself Valentina. I once heard the name, and I thought it was beautiful.

Last year, Ed Lazek, the secret chief marketing officer in Vitoria, said in an interview that Wei Mi should not be endorsed by transsexuals, causing controversy. He said at the time: "if you ask us whether we have considered turning the denim model on the program or considering the big code model, we have considered it."

"I don't think we can meet all the needs of our customers. This is a professional company. This is not a department store. We sell our customers, and we do not sell products to the world. I don't think we should have denatured models. Fashion show is a dream. It's a 42 minute entertainment special. "

According to the commercial insider, these remarks triggered a sharp attack on Rihanna, Rihanna, and other competitors such as Aerie and Third Love, prompting Lazek to apologize for his remarks a few days after his speech.

Recent annual sales data from the company show that the company is losing contact with consumers. In February, the company announced that it would close up to 53 stores in the United States at an investor conference call. The leader of L-Brands, the American underwear and beauty giant, announced that the brand's "everything is under discussion".

"There are no restrictions. We don't have financial constraints. We have a lot of different things to consider. "

Prior to this, L Brands released 2018 annual report shows that the profitability of the affected group declined again, the net profit before the adjustment fell 34% to $644 million over the same period, less than analysts expected.

Last year, the brilliance of the last year's ratings reached a new low. According to the Hollywood report, the audience rating of viewers aged 18 to 49 is 1.5%, and the number of viewers is less than 5 million.