• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Living Standards Improve, Buying Clothes Is No Longer A "Just Need"?

    2019/8/4 16:55:00 2

    Apparel IndustryClothing Consumption Demand

    Buying clothes is no longer a "just need".

    In 2018, Tencent data laboratory extracted 1923 samples from Shanghai, Beijing, Guangzhou, Changsha and Hangzhou, and collected for 2 months. In conjunction with Tencent database, DMP data and social data, the white paper was released in November of the same year.

    Buying and buying seems to be a part of the daily life of young people nowadays. With the addition of the "red flakes" and other platforms, the desire to purchase has increased linearly. According to the survey results, women are more likely to be recommended and chopped, but men are also unwilling to lag behind. Women are more likely to be influenced by social APP recommendations and bloggers' recommendation, while men are more susceptible to sports stars' wear.

    With the continuous development of China's social economy and the gradual improvement of people's living standard and quality of life, the expenditure on clothing for residents has increased year by year. According to survey data, the reason for buying new clothes is no longer just due to demand. In the 123 line city residents, buying new clothes has become a common property, which accounts for more than 60% of the total consumption. This shows that rigid demand is the main reason for people's consumption. But in recent years, people's impulse to buy is not only due to just demand, but also the intensity of promotional activities. From the comparison of the indicators of the 123 cities, consumers in the first tier cities have a strong desire to buy.

    90 will become the main force of clothing market consumers.

    Since the annual average income of the Tencent data lab exceeds 130 thousand, its purchase of clothing accounts for only 3% of its revenue. In all samples, the number of consumers who spend 1000-3000 yuan per year is more than 31%, followed by 3000-5000 yuan, accounting for 13%. The annual consumption of clothing exceeds 8000 yuan, accounting for 13%. Thus, consumers spend a lot of money on clothing.

    Because of the regional economic disparity and the different natural living environment, the cost of buying clothes is quite different. According to the data analysis, the average per capita expenditure of consumers in the first tier cities for new clothes is 1.5 times that of the three line cities. According to the specific data, the average expenditure per capita in the first tier cities is 4596 yuan, while the average per capita expenditure in the three line cities is 3031 yuan.

    From the age distribution, 90 will become the main consumer of clothing. At present, there are many kinds of clothing brands, different brands convey different cultures, different styles are devised, plus some economic strength after the 90s. In addition, net red's grass and APP's recommendation have led to a desire to stop buying. According to the survey data, the average annual consumption per person used for clothing after the 1990s is 4003 yuan, less than 70 yuan after the 4340 yuan and 4267 yuan after 80 years, but it will increase the budget of clothing purchases in the future, but it is higher than that after 70 and 80.

    • Related reading

    Suning And Yi Guo Fresh To Speed Up The Strategic Layout Of The Whole Link

    market research
    |
    2019/8/4 10:35:00
    0

    Be Reborn! BELLE From 6000 Stores To Net Profit 2 Billion 200 Million, What Did It Do?

    market research
    |
    2019/8/2 11:17:00
    0

    Suning.Com's Revenue Grew 21.63% In The First Half To Achieve Net Profit Of 2 Billion 100 Million

    market research
    |
    2019/8/2 11:16:00
    3

    Mode Research: Public Relations No Longer Give Power, Xiao Hong Book Is Really Yellow!

    market research
    |
    2019/8/2 11:03:00
    0

    Living Standards Improve, Buying Clothes Is No Longer A "Just Need"?

    market research
    |
    2019/8/2 10:51:00
    43
    Read the next article

    Women's Wear To Join The Women's Clothing Needs To Know Some Basic Knowledge!

    The clothing industry is a very hot industry at any time. Especially in today's trend era, there are more and more people pursuing fashion. Garment industry

    主站蜘蛛池模板: 亚洲专区一路线二| 最近更新中文字幕影视| 性欧美丰满熟妇XXXX性| 国语第一次处破女| 亚洲欧洲日本在线| a视频免费观看| 欧美怡红院免费全部视频| 国产成人综合久久精品红| 久久久久综合一本久道| 福利视频欧美一区二区三区| 国内外成人在线视频| 亚洲精品中文字幕乱码三区| 亚洲色图综合在线| 无码精品一区二区三区免费视频| 国产乱妇无码大片在线观看| 一级日韩一级欧美| 福利一区二区三区视频午夜观看| 国内精品久久久久久99蜜桃| 二十四小时日本高清在线www | 被弄出白浆喷水了视频| 成人免费区一区二区三区| 北条麻妃jul一773在线看| 一个人看的www在线免费视频| 欧美高清一区二区三| 国产成a人片在线观看视频下载 | 韩剧学生的妈妈| 日本特黄特色特爽大片老鸭| 内射白浆一区二区在线观看| 538在线视频二三区视视频| 日本成人福利视频| 亚洲视频一区在线观看| 黄色链接在线观看| 女m羞辱调教视频网站| 亚洲精品亚洲人成在线观看 | 欧洲美熟女乱又伦免费视频| 国产V亚洲V天堂A无码| 999福利视频| 欧洲无码一区二区三区在线观看| 四虎影视永久在线精品免费| igao视频网站| 欧美巨大精品videos|