Analysis On The Current Situation And Development Trend Of Garment Retailing In 2019

With the improvement of residents' consumption level and the continuous optimization of clothing business operators, there are more and more ways for residents to buy clothes. According to the data released by the National Bureau of statistics, in 2018, the per capita clothing consumption expenditure of the whole country reached 1289 yuan, accounting for 6.5% of the total consumption expenditure, compared with the average increase of 51 yuan per capita in 2017. However, the proportion of consumption expenditure for clothing is decreasing year by year.

Domestic high-end clothing market is monopolized by foreign brands.

In recent years, electricity providers have been flooded with every aspect of our lives and become an indispensable part of people's lives. Among them, clothing is a frequent and major part of Internet shopping. The consumption habit of online shopping has promoted the rapid development of clothing business. With the improvement of residents' consumption level and the continuous optimization of clothing business operators, it is expected that the market scale of clothing business will further expand in the future.

Compared to online shopping, the cost of traditional clothing retail industry is larger. On the one hand, it includes normal procurement cost, on the other hand, it is composed of rent, labor cost, water and electricity charges and so on. According to the experience in the industry, the rental cost accounts for about 10-15% of the sales volume of clothing brand shops, and is relatively high.

The clothing retail industry in China can be divided into several levels, such as the high-end clothing market, the middle and high grade clothing market, the mid-range clothing market, the middle and low grade clothing market and the low-grade clothing market. Among them, the domestic high-end market is mainly monopolized by internationally famous brands such as Chanel, Louis Weedon and Dior. The low-end clothing market is mainly based on wholesale brands and markets, covering a large number of brands, covering China's two or three line and county level clothing market.

The proportion of per capita clothing consumption expenditure is decreasing year by year.

With the continuous development of China's social economy, people's living standard and quality of life have been gradually improved. In 2011-2018 years, the income of urban and rural residents increased steadily. At the same time, although the income of rural residents is still lagging behind the income of urban residents, the growth of rural residents' income is faster than that of urban residents, and the gap between urban and rural areas is widening.

In 2018, the per capita disposable income of the whole country was 28228 yuan, an increase of 8.7% over the 2017 nominal level, and the actual growth rate was 6.5% after deducting the price factor. Among them, the per capita disposable income of urban residents was 39251 yuan, a real increase of 5.6%, and the per capita disposable income of rural residents was 14617 yuan, an increase of 6.6% in real terms.

At the same time, the purchasing power of urban and rural residents has been further enhanced. According to the latest statistics released by the National Bureau of statistics, in 2018, the per capita consumption expenditure of the whole country was 19853 yuan, an increase of 8.4% over the 2017 nominal level, a real increase of 6.2% after deducting the price factor. Among them, the per capita consumption expenditure of urban residents was 26112 yuan, an increase of 6.8%, a real increase of 4.6% after deducting price factors, and a per capita consumption expenditure of 12124 yuan for rural residents, an increase of 10.7%, a 8.4% increase in real terms after deducting price factors.

With the improvement of people's living conditions, food and clothing is the current situation of most of the population. Therefore, the proportion of total consumption expenditure for food consumption is decreasing, while the consumption expenditure for clothing is increasing year by year. In the 2013-2018 years, the per capita clothing consumption expenditure of the whole nation increased year by year. In 2018, the per capita clothing consumption expenditure of the whole country reached 1289 yuan, accounting for 6.5% of the total consumption expenditure. In the first half of 2019, the per capita clothing consumption expenditure of the whole country reached 731 yuan, accounting for 7.1% of the total consumption expenditure. However, the current proportion of clothing expenditure in the proportion of per capita consumption expenditure has declined.