What Can Brother Do To [0 Stock? The Secret Is Here...

Many clothing bosses have been doing inventory for 10 years. The biggest pain point is: large inventory.

By the end of the year, all the money is in stock.

The women's clothing industry has a benchmark brand: brother, but can achieve 0 inventory, and no discount.

How did it work?

Xiaobian summed up 3 points and 9 words to share with you!

First, order goods.

To make clothes is to play with goods. Whoever plays well can sell more and make more money.

Ordering is the first step in playing goods.

How to order goods? 4 major analyses need to be done.

One

Analysis of fashion trends:

1, do a lot of analysis and forecast of the next season's fashion trends, colors, styles and popular elements. This is a macro understanding of fashion circles before buying goods.

2, in particular, the analysis of high value single products and emerging fashion elements can help us to understand the background of the goods and combine the aesthetics of fashion buyers, so that we can make a clear plan of goods structure before ordering.

3, analysis of the trend of fashion, but also combined with brand positioning, brand color, brand push series, combined with the trend of fashion, to develop their own brand order color, elements and best sellers.

　　 Two

Deep sales data analysis:

Fashion buyers not only need to know how to buy goods, but also need to know how to sell them, and sales data can give buyers the most direct and true market information.

1, after detailed market competition research, knowing the sales situation of the competing products, the selling style and the operation situation of the competing products, the buyer has a certain plan before ordering, and has a deep understanding of the brand goods structure.

2, analyze the sales analysis of last year's products: what are the product styles of Top10 and 20? Combined with sales rate and average discount of goods (to exclude products with low discount and long sales cycle), analyze which are best sellers: style, color, code number and price, and make clear the characteristics of the main sales category.

3, define the detailed data of different shops (which styles, colors, sizes and main price segments). Detailed analysis of unsalable Top10, 20 categories and styles and reasons.

Three

Purchasing plan OTB:

1, how many stores do you want to order? How much is the sales mission this year? What percentage increase last year?

2, how many pieces of effective inventory will be sold after sale? For example, sales task 10 million, effective inventory 4 million, stock estimated discounts 50 percent off, that is, probably still need to order 8 million of the goods. Calculate the exact order amount this year according to gross profit rate and increase rate.

3, we should also make clear the quantity of orders: refer to last month's monthly sales data: monthly sales, average customer price, monthly sales volume, and deduce the number of order patterns in each band according to the proportion of sales promotion.

Four

Scientific planning of product mix:

1, fashion buyers based on past sales data analysis, best-selling, unsalable, and amount, style and quantity, finally formulated the product planning and structure of reasonable order this year.

2, we should also pay attention to product sense, theme and display effect. The product structure should include the classic brand and the best seller of last year.

3, there is also the fashion section of this season and the image of the window model. Terminal store area, customer segmentation is not the same, the proportion of different styles of each shop is also different. For the subsequent display and band shipments to do a more comprehensive preparation.

4, according to the size of the shop, predict the number of SKU that the store needs, so that it can reasonably control the width of SKU when ordering.

Two, "sell" good goods

A clever trick to sell good goods is to make big orders.

In the shop of the brother's brother, there are hardly 1-2 small bills, which usually appear in dozens of pieces. This is also an important reason why many of their shops can still produce very high performance even if their location is very small and the number of shops is small.

How do brothers do big bills? Click here to check the answer!

Three, "clear" good goods

The secret of the end of the season is the reorganization of the broken color code, so that goods can be renewed for two times.

Breaking code goods is the pain of many shops. Many retailers and store managers have looked at the top. It is true that broken codes are not only local, but also easy to produce quality problems and easy to dirty and wear. Then, how should we break the code and how to sell the goods? Click here to see the answer!