Those Things Behind Lining And Li Ning Co

Since 1991, he joined Lining, from Sanshui to Beijing, from business lines to functional departments, from young customers to executives.

The experience that the company went through together is the special assistant to Li Ning Co chairman.

Mr. Zhang Xiangdou, general manager of the project management center, is always filled with emotion.

Last week in an interview with the media, he talked about the changes in Mr. Lining's daily operation. This is the most energetic, the most executing, and the most limitless possible time.

 

The best business card of Li Ning Co is Mr. Lining.

 

Speaking of Mr. Lining's position in the company and the image of his employees, Mr. Zhang Xiangdou drew an analogy: "an enterprise, the economy is physique, and culture is the backbone."

The biggest value of Li Ning Co is Mr. Lining himself's face and his name.

He said: "because the chairman is a sports person, he completely implanted the spirit of athletes into the corporate culture, including

Culture and sales culture, as a sports person, his desire for the combination of sports, products and consumers is unmatched.

Employees come to enjoy the best integration of values.

 

"Li Ning Co has a lot of employees who came here, and so did I."

Mr. Zhang Xiangdou said, "it was first for Mr. Lining's championship status, but gradually I found that after his contact with him, the values were fused and the idea got the best impact. Some of Mr. Lining's influence on my outlook on life and values.

I believe that if my ideals and values are compatible with Mr. Lining's boss, I will follow him. "

The best practice is to go all the way to zero.

Turning to the biggest change in more than a year, Zhang Xiangdou admits: "for the company, Mr. Lining has been CEO for a while, and the culture of the company has changed a lot. Only Lining can do that.

Under his leadership, the company has changed a lot from the concept, from the organizational structure, from the strategy adopted. When he joined the CEO, he put forward the real goal of upgrading products, channels and operation mode.

Mr. Zhang Xiangdou said: "because Mr. Lining himself is chairman and CEO, he is talking about efficiency. Only efficient can we create good benefits, do things in an appropriate way, break up the whole thing, and make precise measures. From the organizational structure, it has set up several business units; from the company's operation, we have put forward products, channels and operation mode.

In a culture that stresses work and efficiency, employees are confident in their efforts.

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I see Mr. Lining producing a lot of energy in himself.

"Dealers and suppliers are Lining's valuable resources."

In Mr. Zhang Xiangdou's view, Mr. Lining's in-depth operation of the company has greatly boosted the overall morale of the supply chain. "Mr. Lining has made a strong effort to drive directly into the suppliers and production lines." Mr. Lining has really been a sensation. Although he has been out of service for many years, Mr. Lining's personal charm and prestige remain undiminished. Mr. Lining discussed with them the product development directly, so that the supplier felt that I was doing things for Lining and had great energy.

Mr. Lining went to the front office.

 

"A founder's cognition and understanding of his brand is unmatched, and an athlete's combination of his product and consumer is unmatched."

When it comes to the concept of "on-site office" by Mr. Lining, Mr. Zhang Xiangdou said, "he always gives the best guidance at the best time. Remember that when Mr. Lining and we went to Weifang, Shandong, he took us to the store himself. After entering the shop, he thought there were some problems with the display of some exhibits and products.

He personally did the job and told everyone how to do it.

The supplier at the scene will see that it will be arranged soon. "

Not only excellent sportsman but also excellent businessman.

Mr. Zhang Xiangdou said: "Lining is an excellent athlete. It is precisely because of this that Li Ning Co has become the brand that takes sports as the core and combines sports events and sports itself to create a more perfect sports experience.

His inner driving force makes him very sensitive and sensitive to new things.

Just like Lining's cross boundary thinking of Internet + sports, after the cooperation between Lining and millet technology, the intelligent running shoes were launched. Now the intelligent running shoes are still selling at this quantity of one thousand pairs per day. He is a very smart and foresight businessman.

Mr. Zhang Xiangdou also revealed an interesting detail: "in 2012, when we met in May, Lining used the word" children's shoes "and" Internet words that didn't understand you, OUT. "

Finally, Mr. Zhang Xiangdou said, "persistence is not always a success, but giving up is doomed to failure."

If you insist on doing it, and do it constantly, you can make a road out of it. Mr. Lining has this spirit. If you think of it, you will succeed in 100%. It is precisely because of this spirit, coupled with scientific attitude, that everything is possible. "