Adidas Works With Stella Mccartney To Enter Maiden Market

Stella McCartney and Adidas jointly launched the StellaSport series for young people. Stella McCartney and Adidas have been working together for 10 years, but this time the two sides decided to make some new attempts, such as designing sportswear for young girls.

In January 15, 2015, Stella McCartney and Adidas The launch of the partnership is more youthful and the price is more popular. Sports product line StellaSport is on sale at Adidas.com, Topshop and Nordstorm.

The product line is mainly targeted at teenagers, who target the target consumers to young women aged 15 to 19. In the color selection of more dynamic pink, gray and bright color patches splicing, the style version is also more younger. The StellaSport series has a quick dry material vest. Sports underwear And tight pants. The avant-garde costumes also include conjoined garments. There are also truck driver caps, knee stockings and backpacks on the accessories.

The price of StellaSport is also suitable for young consumers. Prices range from $20 to $100 for clothing, shoes and jewelry.

McCartney said: "Adidas StellaSport's consumer group is young, fashionable and dynamic. They aspire to voice and performance, and we hope to achieve these ideas through personalized clothing, and create a popular expression for them.

In addition to long-term cooperation with Adidas, McCartney also regularly launched collaborative series with different brands. In 2005, she worked with H&M for cooperation, and in 2009, she also designed children's product lines for Gap. In 2013, she also launched a series of Stella McCartney X Goop with her good friend Gwyneth Paltrow.

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Recently, Zalora opened its first entity store in Penang, Malaysia, to layout O2O business. Zalora said the store will operate from December 15, 2014 to March 13, 2015.

The reporter understands that, like ordinary clothing stores, customers can try on clothes in the store under the Zalora line. The difference is that customers can get online advice on clothing matching and styling through the tablet computers inside the store.

In addition, when customers are ready to pay, they can scan bar codes with personal electronic devices and realize quick payment. Instead of taking the product directly, customers wait for Zalora to deliver the goods to their customers' home.

Luca Barberis, head of Zalora market in Malaysia, said the entity store opened in Penang is actually a Zalora flash store, which will be closed after a period of operation. The main purpose of the flash store is to enhance the influence of Zlaora in Penang. He believes that many customers feel uneasy when buying online for the first time, and Zalora's flash store allows customers to try on clothes and feel physical goods before placing orders.

In addition, he mentioned that Penang is the second largest market in Malaysia except for Bashang valley. Zalora is trying to build a flash store in the two or three tier cities of Malaysia, in order to let Zalora go deeper into those areas with weaker brand influence in Malaysia.

"In fact, this is not the first time we have opened a flash store. Before Zalora, we opened a flash store in Malaysia, such as new hills, Johore, Kuching, Sarawak, Asia, etc. Luca Barberis said.