Under Armour And HTC Cooperate In Health Tracking Market

According to foreign media reports, HTC, a smartphone maker, recently announced its intention to join hands with the United States. Sports equipment brand Under Armour will develop a series of health tracking equipment. HTC CEO Zhou Yongming said in a statement: " Mobile Innovation In the past two years, people's lives have been completely changed, and our ties with the world have never been more closely linked. Now we want to help people to have closer ties with themselves. "

Over the past few years, Health tracking applications And various equipment began to become popular. Data from applied analysis firm Flurry show that in 2014, the growth rate of health applications was 87% faster than that of other applications. Technology giants have also announced or planned to release such applications and devices, such as Apple's iOS8HealthKit software, Google's health service platform GoogleFit and Samsung's health tracking smart wristband GearFit.

Under Armour is an American sports brand that focuses on tight sports underwear. The company has begun to set foot in the field of health tracking applications and equipment in recent years. In 2013, the company released the motion detection equipment Armour39, and a few months later, Under Armour also bought the health App Co MapMyFitness at a price of 150 million US dollars.

HTC and Under Armour did not disclose what kind of products they would develop after the cooperation. They just said they would launch a health tracking equipment called HTC brand, and install Under Armour's health tracking application set UARecrod. After the cooperation, the first product will be released this year.

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Luxury Daily recently announced the best luxury sales brand in 2014. This year, Louis Vuitton, which brought the wind and rain sensation to the fashion circle, became the first place, followed by the old luxury Herm s and Dior. The award is based on brand development in print and social networking.

Speaking of Louis Vuitton's action in 2014, it is not only small, not only ushered in the new designer Nicolas Ghesqui re, but also the 2014 autumn and winter series advertising has occupied the important position of fashion magazines. In addition, 2014 is also the 160th Anniversary of Louis Vuitton brand. It invited Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Marc and Wakubo Rei to cooperate, so as to continue to expand brand awareness.

In the first nine months of this year, Louis Vuitton's parent company LVMH group reported a 4% increase in its financial report. The second Herm s reported that the net profit in the first half of 2014 increased by 8.1%. Herm s, the creative director of Nad Ge Vanhee-Cybulski, is also facing transformation like Louis Vuitton. Her first series will be displayed in the 2015 autumn winter women's week in March 2015. The third ranked Dior is focused on network development. Online magazine DiorMag shares almost all kinds of information about brands every day, and Dior is also involved in social video.