Zalora Opened Its First Real Store In Penang, Malaysia.

Recently, Zalora opened its first entity store in Penang, Malaysia, to layout O2O business.

Zalora said the store will operate from December 15, 2014 to March 13, 2015.

Reporters learned that, with ordinary

In the Zalora line, the customer can try the clothes in the store.

The difference is that customers can get online clothing through the tablet computers inside the store.

And modeling suggestions.

In addition, when customers are ready to pay, they can scan bar codes with personal electronic devices and realize quick payment.

Instead of taking the product directly, customers wait for Zalora to deliver the goods to their customers' home.

Luca Barberis, head of Malaysia market, said the entity store opened in Penang is actually a Zalora flash store, which will be closed after a period of operation.

The main purpose of the flash store is to enhance the influence of Zlaora in Penang.

He believes that many customers feel uneasy when buying online for the first time, and Zalora's flash store allows customers to try on clothes and feel physical goods before placing orders.

In addition, he mentioned that Penang is the second largest market in Malaysia except for Bashang valley.

Zalora is trying to build a flash store in the two or three tier cities of Malaysia, in order to let Zalora go deeper into those areas with weaker brand influence in Malaysia.

"In fact, this is not the first time we have opened a flash store. Before Zalora, we opened a flash store in Malaysia, such as new hills, Johore, Kuching, Sarawak, Asia, etc.

Luca Barberis said.

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Luxury Daily recently announced the best luxury sales brand in 2014.

This year, Louis Vuitton, which brought the wind and rain sensation to the fashion circle, became the first place, followed by the old luxury Herm s and Dior.

The award is based on brand development in print and social networking.

Speaking of Louis Vuitton's action in 2014, it is not only small, not only ushered in the new designer Nicolas Ghesqui re, but also the 2014 autumn and winter series advertising has occupied the important position of fashion magazines.

In addition, 2014 is also the 160th Anniversary of Louis Vuitton brand. It invited Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Marc and Wakubo Rei to cooperate, so as to continue to expand brand awareness.

In the first nine months of this year, Louis Vuitton's parent company LVMH group reported a 4% increase in its financial report.

The second Herm s reported that the net profit in the first half of 2014 increased by 8.1%.

Herm s, the creative director of Nad Ge Vanhee-Cybulski, is also facing pformation like Louis Vuitton. Her first series will be displayed in the 2015 autumn winter women's week in March 2015.

The third ranked Dior is focused on network development. Online magazine DiorMag shares almost all kinds of information about brands every day, and Dior is also involved in social video.