Euro Exchange Rate Falls To Low Level, European Luxury Goods Rush To Buy

The exchange rate fell to a low of nine years, which is undoubtedly a great benefit for mainland consumers, plus the European discount season, which is now very expensive for Europe to sweep goods.

But at the same time, at the beginning of the new year, some luxury brands have been rising in price. "The price of luxury goods is often higher than that of the exchange rate. Therefore, consumers who want to sweep goods must take the time to buy some cosmetics and some luxury items in Europe."

Italy purchasing agent revealed.

Falling Euro drives consumption hot

"The euro exchange rate has fallen below 7.4. Taking advantage of the recent return to China, the Italy purchasing mode will be launched again to give you benefits and earn money back to the country."

Mavis is currently studying in Milan, Italy, and released the above information in WeChat friends circle yesterday.

The purchasing range of Mavis is mainly concentrated in the local brand of Italy. According to her, a braccialini handbag with a price of 1003 euros is currently purchased, which is nearly 2000 yuan less than that of the middle of last year.

"Last year, I also made the purchase of the brand, but in the past few days, I lowered the purchase price of some brands of this brand. The price revision is due to the two factors of the exchange rate reduction and the European discount season."

Mavis said.

In fact, apart from braccialini,

Other brands in Europe are very cost-effective. According to the French purchasing agents, the beauty brands such as Avene, Biotherm, Lancome and so on are very different from the mainland counters under the background of the falling exchange rate.

"If Biotherm's 50ML blue source is sold, the price of domestic counters is 780 yuan, and the European sale price is about RMB 545 yuan. At present, if it is a purchasing agent, we will charge a certain purchasing fee on this basis. In the past week, I received dozens of orders, mainly concentrated in the local cosmetics brand."

Big brands will continue to rise in price.

Although the euro has fallen, plus the Western discount season, the attraction of shoppers going to Europe to sweep goods is quite large, but the annual price increases of big names have been opened in the near future. According to the European purchasing agents, some parts of Prada, LV, Dior, Chanel, Alexander McQueen and other special counters have been gradually increasing in price at the beginning of the new year, and the price range is around 5%-20%. Meanwhile, Prada, including discount villages, has also risen.

"The giant city series of the Paris family has increased its price in other European countries, and Italy has not yet risen at a price of 1345 euros, up only 100 euros last year.

If you want to buy tight, because the number of large single products is limited, and the goods are fast, there is no accident, it is expected that prices will rise in the next few days.

Buying agent reminded

Price increases are often higher than exchange rate declines, so they want to sweep the goods.

Taking advantage of the fact that some brands have not yet risen in price, they should take the time to purchase these days.

Small town big Mall

Before I returned to my hometown, I went to a familiar shopping mall "XX square". I found that the underground garage, which was full of parking on weekends, had a lot of empty spaces. It was almost abandoned. Even the hottest restaurants did not have to wait in line.

What's going on? Originally, a new shopping center "XX city" has just opened in the urban area. The famous retail giant, 50% of the brand is introduced here for the first time, and the most attractive food business is 50 percent off.

Just the people who lined up in front of the restaurants, if they all drove, would be enough to park the garage of the original XX square.

In this way, the ecological balance of the small town business circle has been broken again for several years. The last time it should be the opening of XX square, it made many old department stores in the downtown area cool off a lot at the same time, but the original area on the edge of the city was leapt to the new city center by the first SHOPPING MALL in this city, and the housing prices also climbed all the way to the commanding heights of the city.

In the past few years, XX square has almost become the only way for young people to spend their weekends. Although there are always only a few shops, the display of goods and festivals are always not good enough.

However, it is the only choice in recent years. Until now, the emergence of XX city seems to have amplified its weaknesses: the clothing brand is not new, the number of restaurants is too small, so the big MALL can't find a place that impresses you deeply.

So, after a better choice, many people let it go.

Such scenes may continue to be staged every day in cities, and more and more SHOPPING MALL has sprung up. At the beginning of the planning, they are faced with countless rivals who can not see.

And the jungle of commerce is no longer like a four or five years ago, after having dominated the party, it has nothing to worry about. Instead, it exposes the reality that wolf is more meat and less. If we want to catch our prey, we must train our speed, strength and wisdom at all times. It will be a difficult road for all new and old hunters.

"How long do you think the XX city can last?" my friend just walked around from the weekend and talked with me. "Do we really need such a big city like a small city like ours?" I don't know how big MALL is suitable for the development of the city, but I know that only a city can't satisfy everyone's needs. However, their demands will not be as simple as before, and they will never be able to sum up a common mode. This will put a great deal of test on the future commercial body. "