Don'T Let The Test Clothes Interrupt Your Performance.

In a random survey by reporters, the fitting room condition has become the main factor that affects the shopping trend of consumers. Dissatisfaction with the hygiene and facilities of the dressing rooms and the fitting rooms of the shopping malls accounted for more than 75% of the surveyed consumers. In the fitting rooms of several shopping malls and brand stores visited by reporters in Beijing, 55% of the stools were missing, 10% were not linked up, 20% were not latch on the doors, 80% were not mirrors, 65% were not slippers, 30% were not lights, and the exhibition area was less than 1.5 square meters. In addition, mops, vacuum cleaners, brooms, and discarded clothes bags are also common in fitting rooms. Some fitting rooms were also separated into two rooms, one for fitting rooms and one for storage rooms.

Many consumers reported to reporters that what made them headache most was that there was no stool in the fitting room. When trying on pants in a small space, consumers will still have to work hard on "Golden Chicken independence". If they are not careful, they will rub their clothes dirty and cause unnecessary disputes. In addition, due to the incomplete installation of door fitting for some fitting rooms, customers need to hold their hands tightly in the fitting process, for fear that they will "walk out" in the fitting process. In addition, some of the clothes look good, but they are totally two, revealing all the defects of the fitting body. Because most of the fitting rooms do not have mirrors installed, customers have to walk out of the fitting room to carry out exhibitions in public. At the same time, some fitting rooms have prepared extra displays for the consumers - high heels and cold towing. Although the business focus is on serving customers closely, how many people are willing to clean their feet in the face of thousands of sandals and trampling shoes? How many shopping fun can consumers still have in the face of so many fitting tests?

For the above situation reflected by consumers, shopping malls and franchised stores also have their own difficulties. The manager of a shopping mall woman told reporters that the size of the fitting room was decided by the shopping center according to the specific location of the counter, and the fitting room between the four walls would be larger, and the fitting room of the middle pillar would be smaller.

As for the fitting rooms in the street store, I think the manager has no choice but to say that they have realized that it is a matter of importance to the customers, and they have arranged for the guide to take turns on duty to clean in order to ensure the overall hygiene of the fitting room. With the continuous introduction of brand new products, franchised stores should display more space for new products on the one hand, and at the same time set up discount zones to stimulate consumption. This year, in order to increase the sales area, the store reduced the original 4 fitting rooms to 2, causing consumers to wait in line. Fitting It adds a lot of inconvenience to customers.

Before, Beijing The City Commercial Commission has invited several shopping malls to hold a meeting to demonstrate the hardware facilities in the shopping mall, and the fitting room is the main problem. After deliberation, the parties felt that it would be inappropriate to set up a very strict standard in the shopping malls in the city, because the shopping malls Management situation Consumers with different grades and different sales teams are different. The high grade shopping centres should be strict with themselves, and the same requirements for middle and lower shopping malls are not practical enough.

As an important part of brand culture, the culture of fitting rooms has been highly valued by some fashion brands. For example, the "white collar" women's clothing is aimed at the 3 brands that have been launched, elaborately creating a fitting room with different styles matching the brand culture. In the fitting room, they provide two dry and wet facial towels for customers. They are used for Makeup Eyebrow and comb. It is convenient for customers to answer phone calls in the fitting room. Their aim is to bring a customer a good shopping experience.

In addition, some brands hang different new products in several fitting rooms. If consumers see the samples in the fitting room just to be satisfied, is it possible to make more money for businessmen? Some fitting rooms have even been decorated as luxury elevators, so that people can remember their differences.