What Should We Do To Promote Music?

Psychologists have pointed out that once the auditory organs of a human being receive a suitable sound, the introduction of the central nervous system into the brain will greatly arouse the listener's mood and create a necessary artistic conception, which will stimulate some desire and make the desire behavior complete or aborted.

This is because the body itself is made up of a large number of vibration systems.

The beautiful, light and fast sound can make the human body produce a beneficial resonance, prompting the human body to secrete a healthy physiological active substance, regulate blood flow and nerve conduction, and keep the body energetic.

Therefore, throughout the ages, many people who will do business have grasped and applied the mystery of sound stimulation to purchase desire.

But not all music can arouse people's desire to buy.

On the contrary, some inappropriate and unsuitable music will also make people feel uncomfortable. Even if they want to buy goods, they will listen to it.

How to make sound play a role in stimulating purchase desire and promoting sales growth? At least, we should pay attention to the following points:

A famous shopping arcade is promoted by music, and a pool is set up in the center hall of the shopping mall. It falls down from the three floor to the first floor, and arranges a young lady playing the pipa on the three floor. It takes the meaning of "high mountains and flowing water to meet intimate friends". But the loud noise from the three layers of the falling waterfall gives people a great feeling of noise. The sound of the enlarged Pipa mixed with the thunder of the waterfall brings only trouble to the customers.

This is an example of the inappropriate use of sound.

Shopping malls are lively places. If coupled with some loud noises, loud noises and strange noises, consumers will be disgusted. At the same time, they will also reduce the efficiency of salesmen and affect their physical and mental health.

So, we want to create a suitable environment for customers to purchase, and play some music or merchandise.

It is necessary, but the degree of sound must be high and low, so that people can hear relaxed and happy, and have the interest of selecting products.

Otherwise, the so-called promotion role of sound will produce the opposite effect.

It is used to regulate the atmosphere in the shop, such as selling high-end clothing, putting some classical music or lyric music, and playing some popular music with young people.

The purpose of doing this is to use music to foil the atmosphere in the shop, which is a wise move.

If music can be combined with customers' dynamics, the effect will be better.

For example, when customers are crowding, some fast-paced tunes or pop songs can be played to speed up the movement of customers, so that customers can speed up their movements. On the contrary, when customers are few, they usually put classical music or slow music to stabilize the customers.

Besides,

When it is high, you can choose some comfortable tunes to give customers the desire to buy.

Using sound, if you can make customers have a general understanding of the performance, characteristics, uses, or use methods of the commodities they are in operation, can make them produce some kind of association associated with the merchandise, and arouse the emotion of the commodity, so that they can induce their desire to buy.

If the tea counters play tea drinking songs, the benefits of tea drinking can be appealed to customers, which can induce customers' desire to buy.

Of course, with sound promotion, we should also take into account the characteristics of commodity management, considering the unity of the commodity and the content of music. Otherwise, pleasant music will produce the opposite effect.

The special counter selling the recorder can play popular songs, and can sell classic songs by selling high-grade audio. This can not only let the customers know the quality of the products, but also make the customers feel harmonious and natural.

Therefore, the promotion of sound effects must take into account the characteristics of operation, and choose music for different business items and characteristics.

People have a certain limit on the feeling of any stimulus. Therefore, if we keep playing the music, we will make the customers feel tired and produce a feeling of resistance.

In addition, it is appropriate to adjust the sound with the climate change, such as the heat, the cold, the cloudy day, the rain, the wind, the snow and so on, and the people's mood is different, so the music should be played with his mood.

Business is a window to civilization. If we cater to some vulgar tastes and play some sensational and vulgar music, we can only ruin the image of the shopping mall and ruin the reputation of the market.

Therefore, some healthy, bright, fresh and elegant music should be played, which can not only entertained the mind and relax the nerves, but also be educated and knowledgeable, so as to establish a good corporate image and produce the effect of letting customers linger on.