How Does Display Determine The Operation Of Commodities?

Many shop managers look at the display simply by looking at the row of faces, looking at the feeling of the row of noodles, looking at the richness of the platoon, seeing whether the row is neat or not, and see if there is "tiger mouth" in the row. And I also need to study the rationality of the layout, the relevance and transition of commodities. The rationality of row layout includes: the number of row surface, the position of row surface and the principle of row surface.

I do not set the number of platoon numbers uniformly and arbitrarily. I will calculate the safety according to the delivery cycle, the supplier or DC arrival cycle, the average sales volume of single product in different seasons. Stock And according to the minimum quantity, adjust the number of single product. I pursue optimal inventory rather than maximum inventory.

The location of the row is also to be noted, under the established display principles, such as vertical display, price band sequence, centralized display of the same brand, etc. I will constantly adjust the display location of single products in different seasons, and calculate the sales elasticity, sales elasticity and contribution elasticity of different single products, so as to find a reasonable display location for each single product. Remember, it is not necessarily the best selling item that has to be displayed in gold.

In the same way, I also use this method to judge and study the sales status and sales elasticity of single product in a highly managed foreign capital enterprise.

Commodity Relevance And transitivity is also very important.

Usually a customer will not walk back and forth for two times. Therefore, the display of goods on both sides of a corridor must be related to the same category. If there are different categories, there must be a transitional nature.

In this way, one can satisfy or stimulate the customer's related demand outside the main complaint. For example, we usually display personal care products such as shampoo, shower gel, toothpaste and toothbrush in the same channel, and use seasonings and kitchen utensils to describe the transition between food and non food, and beer as a transition between beverages and alcohol.

The two is to improve. customer Find the convenience of goods in the store;

The three is to avoid customers' feeling of shopping boredom or discomfort. Generally speaking, when customers browse the goods, there will be transient visual residue. If the transition is too abrupt, customers will have a psychological gap, resulting in discomfort, resulting in a reduction in interest in shopping. For example, I have seen toothpaste and toothbrush directly transfer to women's sanitary napkin or baby paper urine. Cloth (I usually use napkins or underwear, underwear products to transition to sanitary napkins), and the use of cereals and oils and leisure food related display.

Each category of goods can be found to be associated with and transition from category or commodity. It is suggested that the store manager establish the relationship and transition relationship table of each commodity, so as to better adjust the display of goods.