How To Design Atmosphere For Clothing Stores?

The design of touch includes two aspects: one is the movement of space to the body, such as the quality of the floor, the temperature of the room, the width of the aisle, the humanization of the display, and so on. Two, it is visually touches, such as the sparse rhyme of the shelf display.

All these details will affect the length of stay.

Generally speaking, high-end and luxury brand stores should have wider space.

In design, customers are allowed to enter the store and have a broad vision.

Shelves and display shelves are relatively sparse, like the plum blossoms in traditional Chinese paintings, which emphasize the artistic conception and make customers feel as if they are in the art gallery.

Relatively low-end brands should not be so "cool", clothing display should be more abundant, while ensuring that customers are comfortable and relaxed.

Shelf layout, on the one hand, to ensure smooth passenger flow (main channel should be between 1. 6 to 4.5 m, the secondary channel must not be less than 1.2 m), on the other hand, we should skillfully guide the flow of customers to ensure that the clothing of each department has the opportunity to be concerned.

The voice design of clothing stores requires four factors: brand personality, target audience, venue and playtime.

Almost every clothing store on the street will not ignore the use of music.

All kinds of music come and go, mixed with traffic noise, so when choosing to play music, we need to make adjustments based on the venue and surrounding situation.

Generally speaking, there are two kinds of music that are not easy to mingle, one is extremely surging, the other is extremely delicate and gentle.

For high-end brands, generally speaking, the choice of soft and delicate music effect is the best. It should be determined according to the brand concept and target audience.

But the general principle is: 3~5 seconds of ear catching, 10~15 seconds of heart.

Clothing store will

The design is generally divided into three parts: one is the design of the overall color of the exclusive store; the other is the design of the display color; the three is the design of the local color of the separate area, such as the cashier's desk, the fitting room, and so on. The design of the local color is three.

The design of the overall color must start from the brand concept and express the unique personality of the brand.

Generally speaking, black represents cold, steady and deep; white represents purity; yellow represents warmth and sunshine; green represents youth and vitality; red represents passion.

Each color has its specific meaning. Clever combination of changes can make the brand more tension.

Display color design, in addition to distinguish clothing series and crowd, but also in the sense of rhythm.

Through the collocation of colors, we can break the store's lethargy and make the whole store full of vitality.

Many Chen suggested that the collocation of cool colors, warm colors and sex clothes should be arranged orderly but not conducive to sales.

The design of light is not only about space lighting, the lighting of single clothes, the enhancement of display effect, but also the creation of the overall shopping atmosphere.

As I said before,

It's not clothes, it's experience.

It can be said that store atmosphere design is one of the most important tools.

However, when it comes to "light design", the first thing we think of is "lighting".

In fact, a successful lighting design must be based on respect for natural light.

Before designing the light, the designer must be asked to know the light condition of the store in different weather and different periods.

The smell of specialty stores is very important for improving sales.

Good smell will make customers happy and willing to stay in the shop for a long time.

On the contrary, unpleasant smell can make customers feel anxious or even away from it.

Store as a brand experience place, on the one hand, we should remove the smell in the shop, such as the smell of the bathroom, the moldy smell of the carpet, and so on. On the other hand, we should formulate the corresponding odor scheme according to the target population.

Yes

For example, the aroma of coffee, the smell of flowers, the smell of bread, the smell of fruits, such as oranges, are very tempting.

Male consumers have relatively weak perception of smell, but they are generally fond of elegant and subtle perfume. Stores or salesmen can use this kind of perfume properly, but they must be elegant.

According to the study, the most common agreement between men and women is the taste of oranges and oranges, suggesting the use of ordinary brand stores.

If we want to use odour to create a unique brand mark, we need to make scientific design according to the preferences of the target audience, so that more people will like our brand and become a loyal "fan" of our brand.

To sum up, the essence of clothing store design is the design of unique consumption experience.

"Touch, sound, color, light and taste" are the most direct sense of the five senses of consumers. There is no difference between them in terms of design, but their functions are different.

When designing the marketing atmosphere, designers and clothing owners must ensure that the four aspects of touch, sound, color, light and taste are in harmony with each other.