Essential Principles For Layout Elements Of Shop Layout
In a complete shop, these elements are usually included: shop promotion, promotion column (announcement, recommendation), baby classification navigation, signature (more used in the forum or its own baby description), baby description, counter, pendant, welcome to send pictures, shopkeeper in line time, contact mode and so on. These elements are not used by most friends, and some of them may not be used. Of course, several of them are essential. Taobao's system platform also provides us with 7 styles of environment. These elements mentioned above are used in a shop, which can bring some unexpected gains to your online store. But you should be careful when you use it. Don't get twice the result with half the effort.
Shop recruitment. As the name implies, it is a sign of a shop. For a shop in the shop, it is Taobao that defines the brand that must be placed at the top of our store, which is used to explain the project and attract customers.
What you should do most is to let it tell you what your shop is running. What is the beauty that makes customers stay here, and pay attention to the size and not be short.
Announcement. Announcements are excellent platforms for showing new products and new preferential policies to your customers. There are differences between ordinary shops and prosperous shops in announcements. In ordinary shops, it is placed on the right side of the shop under the shop logo of our shop, not a large area. In Wang Pu, you can do or not do the announcement, it is included in the entire promotion column, the size can be customized. Design template You can pay attention to it, or you can browse when you have selected templates that others have already done.
The size of the promotion column is 730 wide and unlimited, and there is a more important advertising value here than in store (for Wang Pu). Usually the bigger the better, but the height should not be too high, otherwise it will give people a sense of not wearing it. If you can accurately calculate it with the left classification navigation, it will be better. The contents should be dynamic, giving customers a feeling of watching TV, and the content should not be too single. Dynamic content is best placed on the top left side of the entire promotion column, because it is in the center of the customer's vision, and is easy to attract attention.
Baby classification navigation. This is also true for every shop in our country. Its width is fixed, and its height can theoretically be unlimited. What we should do here is to set up a directory tree. Under the various classifications, there are real things. When establishing directory numbers, we should follow some principles, such as listing your products in alphabetical order and annotating them on top, so that it will be more humane and economical. customer Searching for the time you need to treasure, if you can ask someone to help you design a very classic button, it will be better.
The content of the signature is behind this topic, but what I want to say here is that the signature is not only used in the forum, but you can use it in the description template of the baby, which can deepen the impression of the customers. The premise is that your signature design should stick to the principles behind my design.
Baby description. This content is after the customer is interested in our products, click on the interface that will be seen. This is the most important thing for us to do. What we need to pay attention to is to make your description hierarchical, clear and clear. Every part is as independent as possible, and the picture can not be too large. The key is to consider that the machine running by the customer may be slower. If your content does not come out for a long time, the customer will naturally close the web page.
picture It doesn't have to be placed on the top of the description template. At the top, the details of the baby are described in detail with a suitable form, and then attached to the picture, then the transaction rules, emergency handling methods and how to pay can be done.
Counter. Counter is not a necessary shop laying tool, but with it, you can better discover your own problems and better understand the minds of customers. Two sides of the counter. First of all, if your shop is not promoted, your browsing will be very small. Even if a customer sees your product, when he noticing that his counter has less browsing, he will not have the bottom of his mind. Even if he wants to buy it, he will probably give up. In addition, when your store is very popular, people see what he likes and see that the popularity is so strong that they are sure of quality and quantity, and they may not fall behind after sale. They left a good impression, which is very helpful for business.
The most suitable place to add counters. Usually, counters can be added in these places, one is in the bulletin board (for Wang Pu in the whole promotion column), the two is in the product classification navigation column, and the three is in the description template. The author suggests that in the announcement, it is not necessary to add to the shops which are not popular. At the bottom of the classification, you can add one to describe the middle of the template. When the reader reads the detailed information of the product, Wen Xin's counter will be very happy. If the bottom of the template is traced, the customer will not see it at all. When he pays attention to how to pay, your counter may become a hindrance to his payment.
The principle of addition. I summed up a set of counter selection methods, that is, you first add this to try it, if you find that your promotion is not in place, and quickly take off, re planning and then add up to see. Until it is found that popularity is relatively strong, it can be safely placed on it.
Hanging pieces, welcome to send pictures. The two are best placed at the bottom of the classification navigation or the middle and lower end of the template. This can avoid the visual fatigue of customers.
Online time and contact information of the shopkeeper. For Wang Pu, this is best placed in the bottom right corner of the promotion template, because people usually use the signature, contact mode, date and so on in the lower right corner, which can be added to the top or bottom of the template. For ordinary shops, this can be put on bulletin boards or at the top of the classification, and then placed on the top of the description template.
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