How To Guide Customers To Purchase Psychology

There are always different kinds of customers in the clothing sales process. Different customers have different consumption habits, and there are various doubts about clothing products. In this process, if a clothing store owner or a shop assistant can seize the customer's heart, he will have the opportunity to facilitate the completion of the clothing transaction, improve the sales performance of the clothing store, and make the clothing store profitable and profitable. Then, how can we catch the hearts of customers in the process of clothing sales? Below, Xiaobian will teach you a few clothing sales techniques, so that you can seize the hearts of customers.

When faced with customers' doubts about clothes and inconvenient direct response to customers, clothing guide buyers should know how to change their thinking flexibly, and try to eliminate customers' doubts about clothing products. One thing to bear in mind is that we must avoid tit for tat with customers, which only drives customers away, but also drives away friends and relatives of customers. As a clothing guide, it is necessary to sell products and retain customers as the fundamental selling targets. When customers are asking questions, they should know how to take circuitous strategies to make customers feel comfortable buying products.

As a clothing shopping guide, we should learn to observe and reflect the mind of customers. An excellent clothing salesman is able to retain customers' attitude towards clothing products when he recommends products to customers, and understands how to think of customers according to their facial expressions and gives them what they want. Question answer 。 Grasp the skills of clothing sales, learn to look at colors, understand how to understand customers' minds, naturally understand the needs of customers, so that they can seize the hearts of customers and satisfy customers.

Clothing guide buyers must be full of clothing products when they are recommending to their customers. confidence Only in this way can a convincing appearance be displayed, and only clothing salesmen are confident that customers will have a sense of trust in the clothing salesmen. If the customers have a sense of trust and the customers are full of confidence in clothing products, then clothing sales will naturally be easier.

The above is caught in the process of clothing sales. customer The skills and tricks of the heart. If you do not know how to seize the hearts of customers, these skills can be tried, and there may be unexpected gains.

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Enthusiastic customers, some clothing salesmen will understand that the more enthusiastic the better, so no matter what kind of customers enter the clothing store, they have always warmly greeted, some consumers can not accept too warm greetings, they will choose to leave. In fact, many consumers are disgusted with the excessive enthusiasm of salesmen, so that the distance between clothing salesmen and consumers is getting farther and farther away.

The correct approach is that clothing salesmen should be faced with consumers in a way that is close to each other, courteous and not excessive, and that they should pay special attention to different consumers in their speech and tone. Through reasonable clothing recommendation and clever verbal description, consumers can feel that they can only see the most beautiful side of the clothes they wear and will naturally close the distance with consumers, so as to facilitate the transaction.

As long as customers step into your shop door, it means the possibility of selling products, so give him a warm smile and a sincere greeting, believing that this customer is likely to become your "buyer". Therefore, the company requires stores to provide "three one" services to customers who come to the store, that is, a greeting, a smile and a glass of water service.

When customers first enter the shop and look at the merchandise, they have not decided to buy it. Their mood is more timid, and they are more sensitive to the behavior of the salesperson. Especially for some strange guests, if he receives too much positive reception, he may be disgusted with him. At this time, it is better to give him a relatively relaxed environment, keep a certain distance, but pay attention to the behavior of the guests, and when necessary, take the initiative to serve.

More often than not, one person who buys in a shop may be a couple or with friends or colleagues. At this point, it is necessary to decide who decides the purchase. As long as the judgement is correct, the next sales promotion will achieve twice the result with half the effort.

Because each customer needs different products, so when recommending goods to customers, we must first judge the taste, style and grade of the customers, then recommend the introduction. If you blindly recommend, it will only cause customers' distrust of you. Moreover, the company praises "service operation" rather than "selling and selling" the old concept, and win the trust of guests is the most important.

Customers are generally better face, so we must take care of their self-esteem in the promotion process. If you can hurt your customers' self-esteem, choose the right reasons to give them a step. It can make a deal without hurting customers.

The more people say "yes", the more likely he is to be captured by others' opinions and positions. For example, if a guest doubts our price positioning, then you can say to him, "is our store rent much cheaper than other places?" the other party must say yes. Then you say, "is our business cost much lower?" the guests nodded. Then you say, "wool comes out on sheep, so our price will be lower than others, right?" I believe that through such a conversation, the guests will understand. But when you talk, you must pay attention to smiling and calm, rather than aggressive. Otherwise, even if guests can accept your point of view, you can not accept your attitude.

Humor is a lubricant, it can ease the deadlock and create a relaxed atmosphere. Even selling is a good way. When you recommend a product to a guest, a humorous word can often make the guest happy, but relax the precaution and finally conclude the transaction. However, we must pay attention to humor when we sell, we need to know how to seize the opportunity and promote sales.